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Presents awards under multiple categories To further support the UAE's small and medium enterprises (SMEs) and nurture entrepreneurial spirit, du is supporting the SME Stars of Business Awards as Exclusive Telecom Partner for the 4th consecutive year. Through its association with the SME Stars of Business Awards, Vikram Chadha, Vice President – SME Marketing, du, presented awards for the following categories: Arab Entrepreneur of the Year; Green Business of the Year; Best Technology Implementation; Change Master, and Technology and Online. “The SME Stars of Business Awards celebrate the UAE's most talented entrepreneurs, thereby giving new business owners something to strive towards,” said Hala Badri, Executive Vice President, Brand and Communications, du. “By supporting the Awards, we are further contributing to our commitment to the UAE's entrepreneurs and SMEs. SMEs are vital to the UAE's economy and constitute 95% of the nation's registered businesses. They contribute significantly to GDP and create job opportunities, which makes supporting them and recognising their achievements all the more important in encouraging their success.” du has been a staunch supporter of entrepreneurs and SMEs since its inception. In addition to creating communications plans specifically tailored to the needs of the SME sector, such as The Entrepreneur Plan, Business Advantage Plan, The Business Plan and Office Connect, du has been involved in several initiatives to encourage entrepreneurs. A leading example of this is ‘The Entrepreneur', the region's first reality TV show focusing on entrepreneurs, launched by du in 2012.
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