CALL IT SPRINGS : Destination space camp

Dubai, November 6, 2013 ‐ CALL IT SPRING's cast of characters blast off to space camp for the new Winter 2013 Marketing campaign. Imagination runs wild as our city astronauts travel through the extraterrestrial highway and urban landscape; with nothing but a telescope in hand this adventurous crew boldly going where no one has gone before!

“Think science fair meets the breakfast club”, says Reanna Evoy, Senior Art Director, CALL IT SPRING. “The campaign explores the ideas and novelties surrounding space culture, taking it to new heights all the while having fun”.

Season after season, the CALL IT SPRING campaigns follow a group of friends on everyday adventures. Filled with idiosyncratic moments, these journeys help them carve out their identities and discover what it means to be unique. Always taking a personal and poetic angle, CALL IT SPRING's campaigns play on the thoughts and dreams of this generation, catering to their need of individuality.

CAMPAIGN MASTER CONTROL

• Photographer: Tim Barber
• Art Director: Reanna Evoy
• Stylist: Havana Laffitte
• Videographer: Peter Szollosi
• Location: Bayonne, New Jersey & Brooklyn, New York

MODEL ASTRONAUTS

Miles Garber

Miles, our very own “Captain Kirk”; don't let his cool look fools you he is a real joker at heart. Currently living in Brooklyn NY, he is also a musician with big talent and has most recently modeled for Club Monaco, J Crew and Rag & Bone.

Kaya Wilkins

Kaya is our Norwegian beauty with a passion for dance. Living in Brooklyn, our aspiring choreographer has graced the pages of many editorial features, including Marie Claire USA, as well as campaigns for Levis.

Keith Hernandez

Keith is a natural “moon man” and a true New Yorker at heart; he has recently modeled for the campaigns of Kenneth Cole Reaction, Topman and H&M.

Renee Mittelstaedt

Renee is the feisty Canadian that turns heads with her signature red locks. Only one year in the industry and she is currently making waves, most recently opening the FW13 runway show for designer Réva Mivasagar at Toronto Fashion Week.

ABOUT CALL IT SPRING

A Mecca for killer shoes and accessories, Call it Spring is the perfect go‐to for today's most coveted trends with equally pretty price‐tags. It's the inspiration you feel when putting together a new look, the creativity of flirting with fresh styles. It's about discovery and freedom and making your fashion a show‐and‐tell for who you are.

You call it love, we Call it Spring.

Already present in 20 countries around the world, Call It Spring boasts more than 200 stores across Canada, the United States, the Middle East, Europe and Asia. The brand also has widespread distribution as a shop‐in‐shop concept in 510 JC Penney stores in the US and in 45 Debenhams stores in the UK.

About APPAREL GROUP

Apparel group is a global fashion and lifestyle conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, the Apparel Group caters to thousands of eager customers through its 850 plus stores, employing 8000 multicultural staff covering four continents. Led by its dynamic Chairman Nilesh Ved, the multi – retail conglomerate aims to expand to 1,200 stores by 2015.