M A N investments forays into FMCG sector with 30 leading brands

International Brands Which Are Leaders in their Regional Markets to Cater to Over 200 Nationalities

24th November 2013, Abu Dhabi, UAE: M A N Consumer, the FMCG arm of M A N Investments LLC showcased an array of leading global brands at SIAL 2013, The Middle East Food Exhibition in Abu Dhabi. M A N Consumer's activities includes a supplier base of more than 30 brands and over 500 SKUs from across the globe including, India, Brazil, Turkey, Germany, Canada, USA, China, Philippines, and many more.

M A N Consumer has acquired over 30 brands which are regional leaders and favourite amongst expats from various countries across Food, Beverage and non-food categories. These include Keskinoglu Chicken and Eggs from Turkey, Qilla Rice from India, Minta Soda and Whynatte Latte from USA, YPE from Brazil, and several others. These brands can be found across various channels including Modern Trade as well as B2C class channel and HORECA. Other products include specialty beverages, organic jams, spices and condiments, etc.  

Spokesperson from M A N Investments, said “The objective for M A N Investments to foray into FMCG with MAN Consumer was very simple – to cater to the various consumer tastes of the diverse population across the UAE as well as showcase their home grown brands on an international platform. Our brands are handpicked, leaders in their categories, and high on quality.”

Keskinoglu Chicken is one of M A N Consumer's Flagship brands. It is the number one brand of poultry in Turkey. The products are of the highest quality, free-range and GMO free. Qilla Rice is the other leading brand amongst the portfolio. It's a high grade basmati rice from one of India's leading rice producers from the House of Lal Qilla.

Spokesperson from M A N Investments, said, “Since its inception, M A N Investments has grown rapidly and we expect to foray into the Automotive industry by 2014 as well as real estate investments and projects, commercial projects and of course many new brands and concepts in F&B. We are targeting a 15% – 20% growth across all business segments, including M A N Consumer.”

SIAL Middle East 2013, now in its 4th year since its launch,  returns with a three-day conference, a hosted buyer program, La Cuisine by SIAL international chef competition, and the prestigious SIAL Innovation Observatory, showcasing the world's most innovative food and beverage products.

It is part of SIAL Group, the world's largest network of professional B2B food exhibitions which include SIAL Paris, SIAL China, SIAL Canada, and SIAL Brazil

About M A N Investments

M A N Investments LLC (MAN) is a rapidly growing locally owned and privately held business group. We currently operate across 5 key verticals including FMCG, Commercial, Automotive, Hospitality and New Ventures. M A N is backed by ownership with over 55 years of operating history in the UAE,  our vision is to become a world class leading investment group focused on creating sustainable growth and value for its stakeholders and contributing to the transformation and evolution of Dubai, the UAE, and regional economies and societies.

About M A N Consumer

MAN Consumer is the FMCG distribution arm of M A N Investments and includes a supplier base of more than 30 brands and over 500 SKUs from across the globe including Brazil, Canada, China, Philippines, Spain, Turkey, United States, etc. MAN Consumer offers nationwide coverage to all channels. The logistic strategy has been designed to reflect the needs of customers region wide and to accommodate future growth.