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• Public Votes to Pick Three Winners from Shortlisted 500 Dubai-UAE: 31 October, 2013 – After carefully shortlisting 500 entries from over 37,000 total submissions for its annual Room Makeover Challenge, Home Centre is now in the final stage of selecting 25 rooms in the region that will eventually be renovated in styles that reflect the occupants' tastes and personality. The public is invited to select three of the 25 final winners through an online voting medium on Home Centre's website (www.homecentrestores.com) and Facebook page – (www.facebook.com/homecentrestores). Valid from 4 - 16 November, the interactive voting interface rewards every voter with an e-voucher to avail a 20 per cent discount while shopping at Home Centre. Three entries that win the maximum number of votes will be chosen unequivocally for the makeover. In addition, the judges will select 22 winners based on a standard screening process that evaluates the eligibility of contestants. Each makeover will be worth the equivalent of AED10,000 – amounting to a whopping AED250,000 to be won in the form of dramatic room makeovers. For its third season, the brand changed the mechanics of the Room Makeover Challenge this year to engage participants in a personality-based questionnaire. The preliminary stage that ran from 17 September - 19 October saw residents in the UAE, Saudi Arabia, Qatar, Kuwait and Oman responding to simple, personality-based, multiple-choice questions. Following a stringent judging process, the shortlisted 500 contestants were given the choice to upload pictures of the room they wished to renovate. The competition has gained tremendous popularity since its inception in 2011, when it drew just over 3,000 entries.. The quality of the makeover and the sensibilities it conveyed has attracted significant attention through the past three editions, bringing the competition to its present leading position in the region for home-makers. Home Centre's makeover includes all elements of a living space from colours and lighting to furniture and accessories. Each room makeover is completed in a single day, magically transforming the lives of its occupants. To watch Home Centre's previous room makeovers, log on to http://www.homecentrestores.com/en/roommakeover
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