“Iconic Clarks Double Decker Bus on the streets of Dubai”

Clarks hits the streets to showcase their new Autumn Winter Collection of Effortlessly Stylish British footwear

Dubai: October 1, 2013: Clarks, the UK shoe brand that leads the industry in style and quality, together with regional retailer Jashanmal, will be hitting the streets of Dubai and Abu Dhabi in a London double decker bus from 6th – 12th October 2013.

Simone Heng, stylish radio presenter will be hosting media and residents on-board the bright red double decker that has been specially designed to showcase Clarks' newest, modern and stylish collection to people across the UAE.

The Clarks bus is scheduled to visit several publishing houses in Dubai and will be stationed in Dubai Media City on the 6th October – Dubai's media hub, to welcome professionals from the field on-board.

Simone Heng will be joining the Clarks and Jashanmal team on their travels, to host guests and demonstrate how the brand has evolved and developed so much in such a short time. Simone will be on hand to provide styling tips and highlight the latest collection through a mini fashion show that will be held on top of the double decker bus. 

Simone Heng, stylish radio and TV presenter: “I am so excited to be part of the Clarks Double Decker Bus event. I have never hosted guests on board a bus before so this will definitely be a first for me. I cannot wait to show my media colleagues and the public the new Clarks collection, they have some really funky designs that are going to look great with the different styles I have chosen for the mini fashion show.” 

“I was a fan of Clarks shoes before I became involved in this event, in fact whenever I have a presenting job and am standing for a long time, you will usually find Clarks shoes on my feet as they reflect my style and are functional and comfortable.”

On the 11th and 12th of October, Clarks double decker bus will be stationed at Jumeirah Beach Residence (JBR) allowing customers to get on the bus and receive styling tips from Simone. They will also be invited to participate in a variety of competitions with the opportunity to win Clarks shoes and bags while listening to the hip tracks being played from the bus.  

Rajiv Suri, Group CEO Retail, Jashanmal Group, said: “The authentic London double decker bus bearing the Clarks logo features funky displays that show the latest stylish shoes launched by Clarks. The AW13 collection, which features stylish new takes on classic designs, will be a hit with customers and media alike.”

The UAE is home to 13 Clarks stand-alone stores and as part of Jashanmal Home Stores across Dubai, Abu Dhabi, Sharjah and Al Ain.

About Clarks:Clarks started in 1825, by Quaker brothers Cyrus and James Clark as a business making sheepskin rugs and slippers in a tiny English village of street, Somerset. It has expanded to become a business that manufactures and markets across the globe, selling close to 50 million pairs of shoes a year and still growing. Currently, Clarks has 1,000 shops and 13,000 employees in all four corners of the globe and has become a leader and pioneer of technology and the first company in the UK to use a 3D printer.  Two of the major milestones of Clarks brand in the introduction of the world famous Clarks ‘script' logo in the 1930's and the design of the iconic and original Desert Boot by Nathan Clark in 1949.  
About the Jashanmal Group:Founded in 1919, the Jashanmal Group today is a conglomerate with multi-channel activities in the GCC and India with its headquarters in the UAE. The retail division operates over 150 stores in 5 countries and a thriving distribution and wholesale division supplies a network of over 1,000 points of sale every day.
Jashanmal Retail has its own chain of Jashanmal Department stores & Book stores which in itself is a renowned household brand name in the region.
Associated with international luxury brands such as Salvatore Ferragamo, Stuart Weitzman, Bally, Porsche Design, Kate Spade New York, L.K.Bennett, Calvin Klein & Clarks, the Jashanmal Group continues to be at the pinnacle of retail and distribution activities in the UAE. www.jashanmalgroup.com