McDonald's UAE Ramadan Book Campaign Raises Quarter Million Dirhams for Beit Al Khair Orphans

Dubai– September 22, 2013: McDonald's UAE is pleased to announce it has raised 250,000 AED from its 2013 Ramadan book campaign in partnership with Beit Al Khair Now in its fifth year, the campaign involved the creation of four children's books which were sold throughout McDonald's restaurants across the UAE during the month of Ramadan.

This year, McDonald's UAE sold over 50,000 of the specially created books covering Ramadan themes such as. The proceeds were presented to Beit Al Khair Society in a special ceremony which was attended by Mr Rafic Fakih, Managing Director & Partner of McDonald's UAE, and Abdeen Taher Al Awadi, General Manager of Beit Al Khair Society. 

Special thanks was also given to KidZania®, the award-winning children's ‘edutainment' center in The Dubai Mall, for hosting children reading session with Ronald McDonald.  

About Beit Al Khair Society:Beit Al Khair Society is one of the leading charity organizations and was established in 1989. The organization raises funds and develops programs to benefit the disadvantaged UAE nationals including widows, divorcees, low-income nationals, disabled nationals, families of prisoners, nationals with special needs, orphans and students from poor families.

About McDonald's UAE:Operating since 1994, McDonald's UAE today has 114 restaurants geographically located to service customers in many areas. McDonald's UAE is committed to the quality of the products it serves at each restaurant and also maintains an active social responsibility agenda.
McDonald's UAE prides itself on being a local member of the community and has been committed to being a responsible corporate citizen since the first restaurant opened in the UAE. McDonald's vast CSR agenda includes various sports events that promote balanced active lifestyles including the Olympic Day Run – the annual race which attracts thousands of runners every year, the Olympic Champion Kids Program which offered children the chance to experience the Olympic Games live from the event in 2008 and the Player Escort Program which has been launched twice in the UAE and offers children in the Emirates a chance of a life-time experience to fly to the FIFA World Cup venue and escort football players onto the field. 
2013 is the eleventh year McDonald's UAE has partnered with Beit Al Khair Society, and the fifth year for the Ramadan book campaign.