Learn all about Apple's latest products, from their iOS 16 mobile software to the new iPhone 14 and Apple Watch. Read before iFOREX shares trading as CFDs.
The 27th of October saw the tech sector back in the doldrums after Alphabet and Microsoft reported poor earnings and saw their stock down 10% and 8% respectively. The tech-flavored Nasdaq 100 index was in the red for 2% on the day. The supply chain obstacles and slowing economy that were holding back the sector for months also impacted Apple but to what extent? And how have such challenges affected Apple share trading prices?
Looking in on Apple's products segment for Q3, we see sales growth of 9% year-on-year, which signified a slower rate of growth than the previous year. This was unsurprising because of the high-inflation and downward-heading economic outlook which were making it more difficult for people to spare money for electronics. Still, income and sales for Q3 exceeded analysts' expectations and pleased Apple CFO Luca Maestri, who said the results “Continue to demonstrate our ability to execute effectively in spite of a challenging and volatile macroeconomic backdrop”. Still, Apple shares lost 1% after the report came in. So, let's take a closer look at the latest Apple product line-up to see what's next for the tech mega-company, including the iOS 16 updates and the new Apple Watch, and how the new releases could affect Apple's share prices.
At a press conference near the beginning of September, Apple showed off some brand new offerings. As to their popular iPhone models, there were four new ones on display: the iPhone 14, the iPhone 14 Plus, the iPhone 14 Pro, and the iPhone 14 Pro Max. These latter two at the top end of the range came with price-tags that were unmoved from a year before: $999 and $1099 respectively. The former two models were also identically priced to last year at $799 and $899 respectively. “It is impressive that Apple has maintained year-on-year pricing parity on the new iPhone 14 devices in the US”, remarked Ben Wood of CCS Insight.
Apple used the same A15 chip that can be found in the iPhone 13 Pro model of 2021, but there were some new innovations like the non-physical “e-SIM” card which removes the worry of a stolen SIM. The other area that saw changes was the phone's lock screen, which can now be customized to suit user preferences. For instance, you can check at a glance to see the progress of a food delivery or an Uber you've ordered by adding widgets that represent the ongoing activity of open apps. You can also play around with the font styles and colors of the new lock screen, which “…was like an empty garage now being fully utilized”, in the words of Dan Ives of Wedbush Securities.
Apple Watch and AirPods
For the more mobile Apple fans, the Apple Watch is a pinnacle device. This year, three new models came out, starting with the Series 8 Apple Watch, boasting special women's health features. The new SE model is as much as 20% quicker than the previous version and can be picked up for $249. Lastly, the Apple Watch Ultra has some helpful features for people in endurance training and also has better water resistance for scuba divers. For lovers of good sound, Apple improved the noise-cancellation technology of the Airpods Pro2. Coming in at $249, they stay charged up for a convenient six hours.
In the second week of September, Apple sent out their new mobile software called iOS 16, and, not long after that, the iOS 16.0.01 came out to tackle problems in the field of activating new iPhone 14s. It also solved an issue in the ProMax's zoom faculty.
When, near the end of September, some reports emerged indicating Apple had stopped short of their plan to boost iPhone 14 production by six million units in the latter half of the year, Apple shares took a 4% dive. The facts were that, on the one hand, “pre-orders and initial shipments of the latest iPhone 14 family have been strong”, but, on the other, “the company is not immune from the broader macro-economic pressures” in the economy, explained Ben Wood.
Perusing the economic terrain as we go into Q4 2022, anyone involved in iFOREX shares trading as CFDs knows the two main themes to keep an eye out for are the high rate of inflation and the foreboding signs of recession. These factors may mean a tighter squeeze on consumers' wallets as the weeks and months progress, which could mean, in the opinion of Dan Morgan of Synovus Trust Company, that “The consumer electronics industry is headed for a period of slow growth”. Some good news for Apple is that the most in-demand new iPhone model has been the pricy iPhone 14 Pro, since this could mean a boost in average selling prices. Therefore, if you're engaged in iFOREX shares trading as CFDs on a tech company like Apple, there are many signs to watch in order to make more informed trading decisions.