GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

    Share

Majority of UAE businesses don't strictly apply customer data protection policies, despite heavy reliance on third-party trackers and ad platforms: Survey

The survey also revealed that only 24% of the businesses are fully acquainted with privacy laws.
 

Dubai—September 22, 2021:  According to a recently-released survey, 99% of businesses in the United Arab Emirates use third-party trackers and ad-platforms. However, only 68% of respondents have well-defined and documented policies for customer data privacy and a mere 8% strictly apply them, revealed the survey, which was conducted by Centurion Consulting on behalf of Zoho Corp., a global technology company.
 
'This rampant use of third-party trackers in the business space has severe ethical and privacy implications because of the enormous amounts of customer data being gathered through them,' said Hyther Nizam, President-MEA, Zoho Corp. 'Most businesses use the same set of third-party trackers, which means the large corporates behind these trackers can combine data collected across different websites and build comprehensive individual profiles for hyper-targeted advertising. We call this practice adjunct surveillance. When the businesses that employ third-party trackers do not adhere to a strict privacy policy for customer data protection, they put their customers' data at risk. Most internet users are not aware of how much data these trackers are gathering, and what is happening with their data.'
 
As per the survey, conducted with 255 companies spread across the UAE, while 38% of the respondents are not completely comfortable with the way their customer data is being used by third-party vendors, most businesses say they cannot stop using them because the ad campaigns are too important for lead and revenue generation (52%), the insights are critical to their ability to understand customers (28%), and using these platforms is the most cost-effective way to do business (16%).
 
'There were 9.84 million internet users in the UAE as of January 2021. With 99% Internet penetration, it's clear that digital is the way forward here. The survey shows that most companies targeting the region's massive online consumer base are not prioritising user privacy because the use of third-party trackers and ad platforms helps their sales,' said Hyther Nizam. 'However, consumers are growing more privacy conscious by the day, and more countries are implementing stringent laws to protect consumer's data and privacy. In the long-run, these businesses will need to rethink their reliance on third-party platforms in order to stay relevant, and gain the trust of their users.'
 
Usage of third party trackers
As per the survey, the main reasons given by businesses for the use of third-party trackers are: tracking the effectiveness of an ad-campaign (79%), sharing content on social media (70%) and gathering analytics on website visitors (65%). The businesses utilise the metrics to determine Customer Life Time Value. In fact, 73% of businesses say that third-party trackers and ad platforms are helpful in meeting their sales objectives, while a further 22% say it is the primary factor in achieving their sales goals. 
 
Another key finding from the survey is that companies assume data collection tools—most respondents use multiple vendors—would inherently abide by strict legal laws and standards and therefore customer data is safe. The survey showed that the bigger the name of the tracking company, the higher the respondents' confidence that the information would not be misused. This is despite several large vendors being recently fined for violating privacy laws in other nations.  
 
Zoho had removed third-party trackers from its website in 2020, and has never sold customer data to anyone or shown ads, even in their free products. Zoho also owns its data centres and the entire technology stack of its solutions. It can, therefore, assure its users of the highest standards of privacy and security.
 
Awareness about laws
The survey revealed that just 24% of the respondents are fully acquainted with regional data protection laws. Interestingly, these are companies with over 100 employees. Respondents who typically had their business online or were engaged in e-commerce activities that involved payment gateway integration, are well aware of the data privacy policies because integration approval could not be gained without a well-documented privacy policy in line with these local regulations.
 
The UAE is expecting to have an overarching federal law in place for regulating data privacy and protection very soon. However, free zones like the DIFC and AGDM have their own data protection regulations while the Federal Decree-Law No.(5) of 2012 includes strict mandates to combat cybercrime.  
 
Privacy trend in MENA
The study surveyed 1000 respondents across the United Arab Emirates, Kingdom of Saudi Arabia, Bahrain and Egypt to gather insight into businesses' consumer data protection practices, awareness and adherence to local laws, and the degree of awareness on data collection and usage practices by third-party vendors. 
 
As many as 96% of respondents say they are not clearly disclosing their use of third-party trackers on their websites to collect visitors' data. Furthermore, 98% of the respondents, mostly MSMEs outsourced their website and management and marketing functions, and were confident that the regulatory compliances would be followed by the service providers.
 


Posted by : GoDubai Editorial Team
Viewed 4362 times
Posted on : Wednesday, September 22, 2021  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Securities and Commodities Authority Signs Agreement With Dubai World Trade Centre Authority to Supp...
Next Story : GCC economies to grow 14.51 per cent in 2021, says report
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Korean Food Gains Global Acceptance with 4% Market Share and US$10 BN Revenue in...
Oral-B iO™, The Biggest Innovation in Oral Care History
M•A•C Cosmetics News: M•A•C X Rosalia
Japanese Beauty and Skin Care Company Launching in UAE to Meet Increasing Consum...
For Every Story, For Every Me
Xiaomi Revolutionizes Content Creation with Newly-Launched Smartphones in the UAE
The Tonda PF Collection- A Purist's Delight for Those in the Know
Otology, Neurotology and Skull Base Surgery to be discussed at Dubai Otology Nex...
Global Music Stars Relaunch Pandora ME for the Creative Next Generation
Big Crown ProPilot Big Date Bronze- Flair Time
Samsung Jet™ Cordless Vacuum Cleaner: A Closer Look at the Revolutionary Clean S...
Abu Dhabi Health Services Company (SEHA) Erges Women to Prioritize their Health ...
CH Winter Collection 2021
Nissan of Arabian Automobiles brings back popular Automania Exchange Trade-In Ca...
Etihad Rail Signs Strategic Agreement with Herrenknecht to Develop New Tunnel De...
TURKEY'S Rumeysa Gelgi is warded GUINNESS WORLD RECORDS™ Title for Tallest Woman...
Genesis Premieres the GV60, a Luxury EV That Delivers Interactive Mobility
MBRSC Announces Astronauts Hazzaa AlMansoori and Sultan AlNeyadi finished their ...
LG Releases Preliminary Earnings For Third-Quarter 2021
Dubai Customs Tops IdeasUK and IdeasAmerica's indexes 2021
25th Edition of Beautyworld Middle East 2021 Wraps on a High With Strong Interna...
Dubai Municipality to Celebrate World Migratory Birds Day 2021
Union Coop Allocates AED 10 Million on October Promotions
Emirati Youth to Showcase Skills in Youlah
Formolo & Pogačar Climb the Podium at Tre Valli Varesine
P&G partners with Zulekha Hospital and Choithrams for Pink It Now Campaign this ...
Global Sports Stars and Decision-Makers Start Arriving for Expo 2020
Legacy Comes to Life With India Gate
Aster Hospitals UAE Launches Oncology Centre in Dubai
STDC Approved as Certified Center within Sharjah Food Safety Program
Gestational Diabetes Was a Blessing in Disguise,' Says Emirati Business Woman
Italy brings 55 Companies to Present latest Innovative Solutions that Tackle cur...
Wash Day Essentials: The Only Collection You'll Need for Perfect Curls
Sheikh Shakhbout Medical City Focuses on Holistic Care This Breast Cancer Awaren...
Pro Golf Coach Claude Harmon III Offers Coaching to Elite-Level Golfers at GEMS ...
Creating Instagram Videos just got even Easier
Headline: Accessibility and Mobility: How the Automotive Industry is becoming mo...
Malabar Gold & Diamonds Launches ‘Bella Collection' – Dazzling 22k Gold Jewelle...
Hyundai Motor and UNDP Mark One Year of ‘for Tomorrow' Global Project for Sustai...
Hyundai Motor Signals Carbon Neutral Commitment through New ‘Expecting Generatio...
Etihad Airways Celebrates UAE Civil Aviation Day
Foxyskin Unveils Grooming Products for the Modern Man
Arab Fashion Week Celebrates its Return to Physical Shows at Dubai Design District
Malabar Gold & Diamonds Attracts Global Attention at Dubai Expo 2020
OMEGA Reveals the Secret of James Bond's Watch
Quote of H.E. Hamad Obaid Al Mansoori, Chairman, MBRSC
Hamdan Sports Complex to host 25th Karate World Championship from November 16-21
SAIF Zone Enriches its Digital Infrastructure with 36 New Services and Features
Boom of Attendance at WHITE Milano. Over 13,000 visitors, 85% of whom were buyers.
Abu Dhabi University Fosters Women Excellence in Engineering and Computing Research