360° Virtual and Hybrid Events Steal the Show

Dubai, United Arab Emirates – 9, June 2021:  Reimagine virtual & hybrid events – be it out of space, an island getaway or a futuristic cityscape - it’s time to take your attendees on a journey beyond. 

Presenting 360X, a fully customisable and immersive virtual & hybrid events platform that takes conferences, award shows, concerts, exhibitions, brand launches and more up several notches. 

Virtual events have been the buzzword over the last year but for most part have stuck to being flat 2D websites with dull conference rooms and exhibition halls. 360X hopes to give visitors a chance to explore virtual events in unique settings that leave them in awe. For instance, take a look at their groovy Tesla-inspired theme park. With stunning 3D 360° designs and interactive features, it’s like dreaming with your eyes wide open. 
Over the past year the appetite for virtual events has been on the rise for both, clients as well as visitors and there’s no sign of this changing. Having done events for the likes of Amazon, Panasonic, National Film Development Corporation, Big Pharma, World Governments and more, 360X is geared towards making bigger waves in terms of both design and technology with a stronger focus on hybrid solutions. 

Statistics show that 66.5% of event professionals are already planning to use hybrid as their go-to format once in-person events resume (source: EventMB). According to Forbes.com, acceleration in the Virtual Events space will outsize previous revenue estimates of $404 billion by 2027. Being at the forefront of potentially a trillion-dollar market, the next stage for 360X is global growth and market acquisition while focusing on the client and audience experiences. XR (Extended Reality) is truly the new normal.

Cajetan Afonso, Co-Founder, 360X has been in the live events business for decades and understands the importance of immersive experiences that drive engagement at an event. “Our goal at 360X was to bring back the wow factor in virtual events. We do not want people to think of virtual as a compromise, but rather a fun way of experiencing an event from the comfort of their homes and explore and participate in it with the same vigor and enthusiasm of a physical event.” 

Using 360° imagery and 3D modeling 360X creates dynamic virtual renditions of physical and fantasy environments. Added to that is the exciting line-up of features that mimic everything one would experience at a physical event including meeting rooms, speaker sessions, networking forums, sponsor zones, helpdesk, event bag, chat, etc with the added advantage of digitally-led features like gamification, live analytics, video calls and much more! 
Physical events are opening up in the UAE…so where does that leave Virtual?

Tania Afonso, Co-Founder of 360X says, “Letting guests attend an event in a way that’s most comfortable for them is going to become increasingly important. Even when live events return, many people are still going to prefer staying in and not travel. By shifting to hybrid events, brands take a customer-first approach and let the guests decide how they’d like to engage – physically or virtually. Adding virtual components to live events will continue to see greater focus with it’s increased reach across borders and thus better monetisation opportunities.” she says. 

360X helps event planners right from the pitching stage by helping them bring their designs to life through interactive 360-degree walkthroughs that have proven to give agencies an added advantage. Agencies can simply share their ready 3D designs and 360X can have an immersive environment ready in less than a week! They then work together with the agency to clone the on-ground event experience for the web with a unified hybrid solution that lends itself to contactless interaction between on-ground guests, sustainable and paperless exchange of data and seamless collaborations between on-ground and virtual guests. 

360X also offers complete technical support in setting-up, managing and optimizing the event with no complex DIY modules for the agency or client to grapple with. They now also have a host of stunning ready environments to choose from besides giving you the option of having them design an environment from scratch to suit your brand. 

We’re looking forward to seeing this new normal unfold.