GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share

ME children's toy sector on upward track as UAE leads consumer spending on toys and games

Dubai, UAE, February 01, 2018:   The Middle East toys and games market, valued at US$3.5 billion in 2017, will be on an upward track in 2018, with the UAE at the forefront of consumer spending on items such as action figures, arts and crafts, plush toys, puzzles, sport equipment, and pre-school products.

According to analysts Euromonitor International (EMI), a growing population coupled with a strong performing tourism sector will put the retail value of toys and games in the Middle East at US$4 billion this year, with the UAE accounting for a quarter of the market (US$1 billion).  

The Gulf country is also among the world's biggest spenders per capita; EMI estimates the 2017 UAE per household spend on toys and games was US$590, with this growing to US$625 in 2018, placing it well ahead of more developed countries such as Japan (US$344 expected per household spend in 2018), USA (US$441), Germany (US$174) Italy (US$138) Spain (US$188), and the UK (US$399).

With a retail value of US$983 million in 2017, the UAE children's toy sector is ripe for the picking, and international manufacturers are eagerly expanding their presence in the country and further afield into surrounding regional countries.

Melissa & Doug (M&D) is one of more than 300 exhibitors from 42 countries at the upcoming Paperworld Middle East 2018 exhibition, which takes place from 27 February – 1 March at the Dubai International Convention and Exhibition Centre.  The US manufacturer is among the top 15 global toy companies, and is returning for the second year running at the dedicated Playworld Village, lining up alongside dozens of other international toy-specific exhibitors. 

With a vast children's product range found throughout the world, M&D launches on average more than 100 products every year, all of which will be on show at the Playworld Village in 2018.  David Postlethwaite, Vice President at M&D in the Middle East & Asia, said there're opportunities everywhere for his business in the Middle East, with not a lot of variation between kids' preferences. 

“Wherever I've been in the world with the M&D brand, kids are kids,” said Postlethwaite, adding the company is still looking to expand its customer base in the Middle East.  “They simply want to have fun with a toy.  As parents, the decisions we make in the buying process is guided by many factors; advertisement, price, size, age, gender, and skill. 

“The significance parents place on each of these factors changes from market to market. Thankfully, M&D ticks many boxes and we've had incredible success across the Middle East because of this.”

Postlethwaite said customers can find the M&D brand throughout the region in traditional toy retailers, department stores, gift shops, clothing stores, and card shops.  He added: “We believe wholeheartedly in the child being at the centre of the toy, and we're always looking to promote creativity by having play at the heart of everything we do. From role play and pretend play to arts and crafts and puzzles, we're always looking to feed imaginations with the toys we create.”

Other headline names at the Playworld Village include Ty, the world's largest plush manufacturer; and German companies Karaloon, a market leader for high quality latex balloons, and Spiegelburg, a Children's Book Publisher. Party Camel from the UAE, which specialises in all things party related, and Sarmadee from Palestine, which designs and manufactures educational toys, will also be part of the dedicated section.

Katrin Gille, Managing Partner for Karaloon, said the company is now just entering the regional market: “Karaloon has had some requests for our products from Middle East countries and so we've since started the GCC certification of our balloons,” she said.

“At Paperworld Middle East, we'll introduce the high quality and safe brand for balloons for the Gulf countries, and we'll show some new 2018 animal designs such as the Flamingo, Lama, Owl and Sloth, which have become very popular in recent months.”

The retail value for children's toys and games in the Middle East includes traditional toys and games (plush toys, dolls, action figures and related accessories, remote control toys, puzzles, games, and children's party items), and video game hardware and software.

According to EMI, traditional toys and games comprised 60 percent of the Middle East market in 2017 (US$2.1 billion), with video game hardware and software accounting for US$1.4 billon.

Ahmed Pauwels, CEO of Messe Frankfurt Middle East, the organiser of Paperworld Middle East, said: “The tendency of UAE and Middle East consumers to spend freely on acquiring toys and games is what is driving international interest in the region, and that's also clearly reflected in Paperworld Middle East's dedicated Playworld Village this year. 

“While the market continues to be driven by leading international brands, there's a growing niche for local and regional players with specialised products catering to regional preferences.” 

New features at Paperworld Middle East 2018 include The Green Room, a dedicated section for environmentally friendly products with ‘eco-credentials; and Corporate Gifts, for promotional items.  A series of one-day seminars highlighting the latest industry trends and developments will also be staged for the first time.  Returning features include Wrap Star, the region's only gift wrapping competition.

Paperworld Middle East is co-located with Leatherworld Middle East, the region's premier showcase of leather goods, accessories and supplies.  



Posted by : GoDubai Editorial Team
Viewed 15293 times
Posted on : Thursday, February 1, 2018  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Kids Fest returns to Season 22 of Global Village
Next Story : Aventura turns one and the whole family is invited to celebrate
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Sacoor Brothers launches FIRST ever Fragrance “GENTLEMAN”
Caudalie The Des Vignes
Get Your Summer Glow From Within
Palmer's Coconut Oil Formula for Body and Hair
Express Your Signature Style
Caudalie and Al Jalila Foundation Join Hands for the Launch of ‘Glamour for Good'
The Memovox Adventure
Tissot Lepine It's making a comeback Vintage
LG launches new AI-powered premium LG G7 ThinQ+ flagship for GCC consumers
The Rado HyperChrome Skeleton Automatic Chronograph Limited Edition
OMEGA's second "Speedy Tuesday" sells in 01:53.17
Cerruti 1881 Infinite Love
Manero Peripheral (43 Mm) Classic Watchmaking Meets State -of-the - Art Technology
The Lacoste Family Capbreton Collection
Ferrari takes the “Red Dot: Best of the Best” design award for the fourth year r...
New short indie movie ‘The Peril' is a wake-up call to parents about internet sa...
Olivia Burton Watercolour Florals
Ulysse Nardin Salutes Us Navy With Limited Edition Executive Skeleton Tourbillon
Beat the heat with mini dresses
Enjoy an all-day breakfast at Sophie's Café
Tridom, Ras Al Khaimah's first indoor adventure park, opens its doors in Manar Mall
World-first as the F1® Innovation Prize prepares to transform fan's winning tech...
Tissot T-Race Cycling An adrenaline-fuelled ride
UAE's Emirates Transport Chooses Oracle Cloud to Drive Rapid Expansion and Deliv...
DKNY Fall 2018
Open Dairies by Parmigiano Reggiano Consortium: A gastronomical event for touris...
Dubai Camel Racing Club Honours Al Tayer Motors
Innovative Chronofighter Superlight Carbon is replete with Graham's formidable m...
Jaeger-Lecoultre Main Sponsor of the 75th International Film Festival of La Bie...
Airbus unveils winners of its ‘Entaliq in KSA' initiative
DHL Express drives energy efficient solutions with new electric vehicles in Dubai
Dubai Creek Harbour Project Celebrates 5 Million Man Hours with Zero Lost Time A...
Travel Light with Beauty Essentials from Glambeaute.com
Outstanding Guide programme launched by Sharjah Museums Authority
Abu Dhabi Airports Celebrates Success at CIPS Middle East Supply Management Awards
Sighting Immediate Hiring of UAE Nationals, Union Coop Organizes Exclusive Recru...
Cromia Offers Amazing Discounts during DSS
Enjoy DSS 2018 Offers at Parah
Launch of PINAR Water - Turkey
Dubai Business Women Council witnesses 28.3% growth in total membership during f...
2XL launches luxurious Louna sofa set in velvet
Inspired by legends, worn by new heroes, PUMA FOOTBALL brings you the AC MILAN 2...
‘Green' retailers to continue to gain traction with consumers
Go Down Memory Lane with Fashion Trends from the '90s
New hope for patients as world's first and only approved therapy to treat two ty...
Emirates makes history with one-off A380 touchdown in Islamabad
Finnair launches off-airport baggage collection and check-in service in London w...
Marchon Eyewear and G-III Apparel Group Sign Exclusive Global Licensing Agreemen...
HP Collaborates with Abu Dhabi's Danat Al Emarat Hospital to Re-invent Patients'...
Martin on a Mission as He Claims Sixth Spot for UAE Team Emirates in Stage Five ...