GoDubai
  
  
  
  
Citylife > Press Release
  Home Contact us Add to Favourites
Most Recent Postings
More Press Releses
Featured Sections

Event Finder
A daily roundup of exhibitions, promotions and other events in Dubai and the rest of the Emirates.
Submit an Event
Latest Dubai Press Releases >>

 
  Share

HAPPIEST COUNTRY IN THE WORLD? 

Dubai, 7th November 2017:  The UAE could be one of the happiest places in the world, as nearly half of us have admitted to playing every day, according to a poll* conducted by much-loved Swedish home furnishing retailer, IKEA. 

Nearly 100% of respondents in the UAE think that it is important to enjoy play as an adult, with many identifying happiness and positivity as the main reasons why. From utilising it to connect with friends and family (26%) to discovering new ways of doing things (24%), play is considered highly important for both children and adults. 

In order to enable a better everyday life at home, IKEA has looked into how important play is as part of its ‘Let's Play for Change' campaign. Through prior annual research, IKEA's Play Report has determined the definition of play as ‘engaging in a light-hearted activity that is satisfying and spontaneous'. 

One respondent to the IKEA poll said, “I believe that even if we grow old and become adults, we should keep the child in us. We don't stop playing because we are old. We become old when we stop playing. Have fun! It keeps us young (at heart)!” 

According to the poll, parents play with their children a lot too, with 67% saying they play together every day. In line with IKEA's previous research that found the living room is the heart of the home, the poll uncovered that both children and adults consider it the best place to play! 

Vinod Jayan, Managing Director – IKEA UAE, Qatar, Egypt and Oman said, “IKEA has long studied how people play both inside and outside the home, and the importance of play for emotional health and wellbeing. Our poll really shows that people in the UAE consider play and their happiness high on the priority list and so we want to keep inspiring them to do so at home.” 

IKEA recently conducted its third global Play Report, exploring the importance of play for adults as well as children. The findings showed that play is a tool for people to sustain a healthy life, giving them room to be creative and making them happier. But people have also expressed that modern-day life is quick to steer people away from play and that it feels socially unacceptable to embrace a playful mind-set. IKEA wants to encourage you to make room this winter for more moments of celebration and play, and explore the child within. 

As part of the Let's Play for Change campaign, IKEA will be hosting an exhibition, inspired by a magical playhouse fantasia, at Dubai Design District from 14th November - 9th December. It will also launch its global drawing competition from 16th - 26th November where children up to 12 years old get the chance to design toy that could become part of IKEA's soft toy collection**. 



Posted by : GoDubai Editorial Team
Viewed 79739 times
Posted on : Tuesday, November 7, 2017  
Replication or redistribution in whole or in part is expressly prohibited without the prior written consent of GoDubai.com.
Previous Story : Home Centre Celebrates 46th UAE National Day with Exclusive Home Décor Collection
Next Story : Celebrate festival of light at home with your loved ones
Email this article Print this article

Share this article with your friends and followers
NewsVine

Comments

Back to Top  
Most Viewed Press Release posted in the last 7 days
Meet the FOREO family as they share their top tips for radiant skin during the ...
Three Trends to Try with Palladio Beauty
Care for your baby's sensitive skin with Corine de Farme
Do Explore More with Pandora
Ramadan-Inspired Sandro SS18 Pieces
Caudalie The Cleansing Collection
Charlotte Tilbury, the World's #1 Celebrity Makeup Artist, Announces the Opening...
Lexus sweeps two podium finishes at round two of 2018 AUTOBACS SUPER GT 500 series
Marchon Eyewear New Collections
MAC - Prep + Prime Fix +
Get Voluminous Eyelashes and Eyebrows with Rodial's Lash and Brow Booster Serum
New Master Maserati Driving Courses for 2018
Spinneys Puts Local Food Heroes in the Spotlight this Ramadan
‘Tree of Life' Continues to Change Lives at Arabian Center, This Ramadan
Ethereum - Second In A Series Of Exclusive Cryptocurrency Watches Launched
Glambeaute.com's Special Ramadan Beauty Packs
Mads Mikkelsen Spotted on Red Carpet at Cannes Wearing Ulysse Nardin Masterpiece
Pottery Barn Kids Launches Baby Registry Service to Welcome Newborns
1st Edition of Cannes International Film Festival From May 8 to 19, 2018
Pick what suits you from essence Spring/Summer 2018 nail polish collection
White Man & Woman Focuses on Innovation and Sustainability With Patagonia at Whi...
Karl Lagerfeld Celebrates Fall / Winter 2018 Collection
Breitling's Navitimer 8 Collection Arrives in The Middle East
Stay connected with your loved ones this Ramadan season with the Nokia smartphones
Make Ramadan Better With the Gift of Sharing
Hour Choice Presents Coach Perry Collections – Ramadan Exclusive
Facebook Launches Youth Portal, a Central Place for Teens
Aru Impressed with Team Spirit as Italian Champion Secures Top Ten Finish
Elvis Presley's OMEGA Sells for a World Record CHF 1,500,000 at Auction
Get Your Nails Summer Ready with FC Beauty
du Helps You Stay Connected this Ramadan with Exclusive Offers Throughout the Ho...
HP and DiSTI Join Forces to Reinvent Enterprise Training Using Virtual Reality
Global Rollout of LGG7 Thinq Gets Underway
Iftar at Roda Al Murooj
Celebrate Father's Day in 'Swiss Style' with Raymond Weil.
Revel in the all-new Mango Memory Menu – a summer treat by Moombai & Co
Dubai Festival City is the place to be this Ramadan
Etihad Airways Introduces Ai Robot Sophia to Abu Dhabi
Panasonic Continues to Raise the Bar for Excellent Customer Service
Emirates Post Offers Valued Discounts to Six Destinations this Ramadan
A Nose for Great Sound
OMEGA goes onshore in Newport to unveil the Volvo Ocean Race winner's watch
Word's Best Air Purifier Launched in Dubai
MINI Middle East launches partnership with ekar to provide premium cars to carsh...
Sheikh Juma launches his Asian Games preparations with NAS Run
Turkish Airlines Announced its 2018 April Passenger and Cargo Traffic Results
Lufthansa Group and Travix announce NDC partnership
Manero Flyback A Modern Take on a Retro Style
Defending champs Surprise down Raptor to reach semis
The Puppeteer Behind ‘Star Wars'