Dr. Amin Al Amiri: ‘We aim to ensure customer happiness in response to the National Programme of Happiness and Positivity'

UAE, March 4, 2017 - H.E. Dr. Amin Hussein Al Amiri, Assistant Undersecretary for Public Health Policy and Licensing at the Ministry of Health and Prevention, met with a number of stakeholders at the Ministry as part of the ‘Ya Marhba Bekom’ initiative. Under this initiative, the Ministry holds open discussions with customers with the aim of upgrading the level of customer service, innovating smart solutions that enhance customers’ happiness while implementing quality and performance improvement measures across all channels, and enhancing two way communication to build a positive relationship with all stakeholders.

New rates for services pursuant to a Cabinet resolution explained 

Dr. Al Amiri underscored that the public health policy and licensing sector values the feedback and ideas from customers, including pharmaceutical manufacturers and drug stores. The meeting was a good opportunity to explain the provisions of the new Cabinet decision concerning the application of new rates for the Ministry’s services. The meeting was aligned with the Ministry’s keenness to efficiently respond to customers’ needs, thoroughly clarify issues, ensure customers happiness and promote happiness and positivity.

Ministry ensures services meet quality, efficiency and transparency standards

His Excellency highlighted the Ministry’s commitment to facilitating and simplifying all processes for faster completion of electronic services in a bid to bring happiness to customers and boost their confidence in government services. This objective serves the ministry’s strategy in delivering services of highest quality, efficiency and transparency and launching various initiatives to meet customers’ expectations and improve their level of satisfaction using smart 7 star digital solutions to deliver the targets of administrative and medical arm of the National Programme of Happiness and Positivity, in collaboration with customers. 

Provision of excellent services and faster customer transactions 

Dr. Al Amiri directed the Ministry’s employees to deliver outstanding services and accelerate the completion of all customer transactions by developing efficient systems and processes. H.E. also enjoined them to provide all tools necessary to ensure customer satisfaction as the Assistant Undersecretary reiterated the Ministry’s keenness to conform to international standards, activate communication channels and optimize the allocation of available resources in order to meet customers’ expectations in tem of review, control and development of services.