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December 3, 2015, Beijing -- Founded in 1830, the Swiss watchmaking Maison Baume & Mercier was delighted to hold a press conference and cocktail party in W Hotel, Beijing to announce its new international brand ambassador, Chen Kun, and to exclusively reveal the associated ‘Life is about moments' advertising.
During the press conference, Mr. Alain Zimmermann, CEO of Baume & Mercier said : “ Today, we are honored and proud to celebrate the brand's 185th anniversary to jointly witness 185 years of tradition, 185 years of moments and 185 years of excellence! Today we are thrilled to welcome a new member to our Baume & Mercier family and share this special moment together.” Mr. Alain Zimmerman offered a Clifton 39mm 18k gold watch to Chen Kun as a gift. This slender watch ( ref :10058 ) features a polished / satin-finished case and matches perfectly Chen Kun's elegant and timeless style, while keeping his touch as a modern gentleman. Indeed, Baume & Mercier and Chen Kun share common values such as elegance, generosity and authenticity. For 185 years, the Maison Baume & Mercier has been creating timepieces conveying powerful emotional substance, affective personality markers and authentic guardians of unforgettable moments. Weddings, engagements, professional successes, graduations as well as all life's thrilling moments are occasions to treat others or oneself to a Baume & Mercier watch that will become a witness to and an intimate companion in these experiences. Chen Kun also expressed his wish of witnessing and remembering forever many precious moments to come together with his Baume & Mercier watch.
With the objective to create an emotional attachment inspired by Baume & Mercier's values: welcoming, generosity, elegance…
Guests were invited to share this memorable event with their friends. A greeting card was at their disposal, where they could leave a personal note on the Christmas tree and give their loved ones a [secret] QR code card, linking to the brand's Wechat account. When scanning the QR code, Baume & Mercier would then arrange the delivery a personalized box of fine chocolates on behalf of their friend.
More than 250 distinguished guests, media, retailers and friends of the brand attended the cocktail ceremony to jointly celebrate this grand occasion. Mr. Jean-Jacques de Dardel, Ambassador of Switzerland to China was also invited to the ceremony to witness this moment in the history of Baume & Mercier. Featuring graceful duo-dance and grand calligraphy performance by the artist Mr. Chen Siyuan, the ceremony presented the exquisite culture and elegant charm of the Maison under a very artistic light thus bridging the cultures together. The event was also shared live on social media where more than 70 million follower of Chen Kun and Baume & Mercier were able to witness this historical moment together.
Timeless style and elegance are the very essence of Baume & Mercier. By joining hands with Chen Kun, the Maison Baume & Mercier achieved a new milestone in its watchmaking journey and through its memory-keepers is inviting each and every one of us to make all these life precious moments become eternal.
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