KENZO fashion bus hits the streets of Dubai!

The crème de la crème of the region's fashion scene flock to Umm Suqeim Park to discover the new KENZO collections. 

April 20th 2015, Dubai:  A selection of bloggers and press from top tier lifestyle magazines were invited for some fun in the sun on April 9th. Why? To explore the infamous KENZO fashion bus which was parked exclusively at Dubai's luscious Umm Suqeim park.  Feasting on macaroons, posing for the photobooth and dancing away to the live DJ, press were given a sneak peek into the wonderfully quirky world of KENZO! 

For the first time in the Middle East, KENZO's ultra-cool fashion bus has taken to the streets. The double-decker London bus has been transformed and customized by the famed French brand into a roving fashion emporium. 

Going on its very own fashion tour, the roadshow has been storming Dubai and Abu Dhabi's major hot spots since April 2nd, including Dubai Mall, Fashion Forward and Ripe Market amongst others.  Impossible to go unnoticed, the double decker is wrapped in KENZO's iconic SS15 seasonal print of dark blue polka dots. 

At every stop guests are able to hop on board and enjoy the different animations, parties, photo calls and competitions on offer, all the while exploring the bus. While KENZO has previously had branded fashion buses in Singapore, Paris and Miami  - The UAE is the first country to have a unique indoor site. The lower deck features a dedicated showroom displaying KENZO's SS15 runway collection and accessories, including the iconic ‘Flared Tiger Dress*', recreated in three new colors, types and styles exclusively for the region.   

The upper deck is a KENZO lounge, featuring the elegance of a modern bar and providing a relaxed ambiance for guests to indulge in canapés and freshly squeezed juices and to unwind to the chilled out music. 

Ensuring no guest leaves empty handed, each are given the opportunity to collect KENZO gift cards and pre order collection pieces before anyone else! To end the festivities on April 18th, an all day party will be held at The Beach, JBR with branded KENZO towels up for grabs!