The White Company brings its new lifestye experience to The Dubai Mall

The luxury lifestyle brand opens its refurbished store at Dubai's largest shopping destination

DUBAI – April 09, 2015: This April The White Company, synonymous with understated, stylish design, outstanding quality and attention to detail has captured the brand's heritage and brought it to life in its newly refurbished store at one of the largest shopping destinations in Dubai, The Dubai Mall.

The White Company has been making impeccably stylish, beautifully designed products at affordable prices across bed, bath, home, clothing, fragrance and children, principally in white for over 20 years. Think style not fashion, quality not quantity and an attention to detail that extends through everything we do – from the hand-stitching on a luxurious high thread-count pillowcase to our second-to-none customer service. Precious moments of uncomplicated happiness are our constant inspiration, and it is with those in mind that we design and create edited collections made to last; collections that make the most of life's simple pleasures.

Exclusively distributed by the Jawad Business Group in the Middle East, The White Company has a presence in the UAE, Bahrain, Qatar, Oman, Saudi Arabia, Kuwait and Lebanon. 

Commenting on the opening of the new store, Ms. Gail Anscomb, Director of International – The White Company said, “We are delighted to reopen our store at what we believe is one of the most visited shopping destinations in the world. The White Company is synonymous with understated timeless collections. The brand portrays subtlety in its designs and embraces various shades of white. It is a fast-growing brand world-wide and has gained immense popularity for its distinctive look and luxurious appeal. Dubai, as an extremely cosmopolitan and sophisticated city, extends itself as a great destination for the brand to grow and succeed.”

Reflecting on their association with The White Company Mr. Steven Reynolds, Head of Retail, Jawad Business Group said, “Our association with The White Company goes back many years and we are pleased to see their progress in this region. The brand is subtle yet creative in all its collections. Being highly popular, The Dubai Mall is perfectly aligned to help with the growth of The White Company and in the coming years we have projected to open more stores in the UAE” 

The White Company has also showcased their Spring/Summer Collection 2015 at the store.