The casual atmosphere and soft colours of the range are captured in the editorial shooting by English photographer Willem Jaspert.
Pull&Bear's new season designs for men include the launch of a brand new capsule collection – Daily Standards, a new range conceived for customers who
have grown up alongside the brand. With an in-depth reinterpretation of classic patterns, the resulting garments are extremely comfortable and easily matched together.
The editorial images were shot by photographer Willem Jaspert, who travelled to Los Angeles in order to capture models Benjamin Eidem and Xavier Buestel.
The Pull&Bear Daily Standards looks are casual and simple. The colour range is made up by soft tones including navy, dark brown, blue, white, grey and washed
red. As temperatures rise, light green and blue make their appearance too.
Daily Standards is all about easy-to-wear garments for everyday life, adding a discreet trendy touch. Chino slim fit trousers, five-pocket desized jeans,
denim or chambray washed shirts, basic round-neck jerseys, sweatshirts, split leather jackets and technical trenches are good instances of the range spirit.
By and large, soft fabrics prevail, while finishing details are well looked after - good examples of this being buttons, buttonholes and exclusive interior
seam bindings.
The Daily Standards personality is also apparent in casual blazers, cotton ties, structured bermuda shorts and pique polo shirts. The footwear range includes split leather shoes, deck shoes and plimsolls; while accessories feature belts, backpacks and travel bags mixing leather and technical fabrics.
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