Dubai Health Authority to study customer services systems

Dubai, United Arab Emirates, March 8, 2015: A ten member team comprising of senior DHA officials has been formed under the instructions of His Excellency, Engineer Essa Al Maidoor, Director-General of the DHA, to study the customer services systems of the Dubai Health Authority.

Jassim Al Awadi, CEO of Shared Support Services Sector at the DHA and chairman of the committee, said: “In line with the directions of the DHA's Director-General, we will prepare a list of all the customer service procedures and policies that are applicable at the DHA and after through study of international best practises in the field, we will tailor-make our customer services in a manner that will help us further improve customer satisfaction.”

Sheikha Al Rahoomi, Director of Customer Relations at the DHA and vice-chairperson of the committee, said: “Customer satisfaction is at the heart of the DHA's Dubai Health Strategy 2013-2025 and while we have implemented several initiatives to raise the bar in terms of customer care, the purpose of this team is to provide holistic solutions that can be implemented across all DHA health entities and administration departments.”

She added that patient satisfaction  or customer satisfaction in a healthcare setting includes everything from signage, to front desk reception services and waiting time as well as prompt patient information and the DHA will consider all these parameters before developing a comprehensive plan to further improve its customer services.