Dubai, UAE; 8 March 2015 - The Juicy Couture Spring 2015 campaign, 'Couture Oasis,' depicts the ultimate selfie, following the Juicy girl as she escapes LA for relaxation and rejuvenation. Embracing the best-of-the-best through the lense of couture, Juicy has brought together two of the fashion industry's most legendary icons - stylist Carlyne Cerf de Dudzeele and photographer Hans Feurer.
The campaign features model Edita Vilkeviciute as the free-spirited Juicy girl who continues her journey west for Spring 2015. Recovering from the lavish indulgence of Holiday, The Parker Palm Springs becomes her exclusive hideaway where she is free to cleanse her sartorial palette and embrace the illustrious desert as her playground. From her ease of style to her effortlessly cool sensibility, she redefines her wardrobe with easy wear-now pieces.
Juxtaposing the hard and the soft, the collection is infused with a refreshed color palette, romantic florals and sporty details. The essence of Hollywood style- fun and carefree, yet always elegant- is explored through the collection's offering of updated core wardrobe staples. Lively prints and palm tree motifs are offset by neon pop embroidery and subtle tie-dye effects with hints of iridescence. Romantic touches are evident throughout, from cascading ruffles to sheer silks styled with tailored outerwear. Juicy Couture's iconic, casual luxury staple- track dressing- is redefined by pairing silk pants with luxe knit tops and soft leathers for a true go-anywhere look.
A first for the brand, Juicy Couture introduced the use of a RED camera, resulting in a vibrant range of color with striking shadows and highlight. GoPro cameras and drones perfectly capture scenic aerial views of our Juicy girl as she races down a vast, desert road towards a calming, cerulean pool- the perfect 'Couture Oasis.'
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