Fila Industria Chimica set to Raise Stone Protection Awareness in the Middle East

Fila Industria Chimica set to Raise Stone Protection Awareness in the Middle East

Latest Surface Care Products and Achievements showcased at the Armani Hotel, Dubai

Dubai, February 2015:  Fila Industria Chimica held a networking dinner at the Armani hotel on 4 February inviting leading architects, influential consultants and the media to present their latest products and to raise awareness for the importance of stone protection in the region.

Fila surface care solution is a major international manufacturer set to further cement the use of its environmentally sound and cost-effective products in the Middle East.  Developed in house, Fila's award winning products are solvent free and collectively provide a complete eco-friendly surface care solution. Aimed at protecting the stone surfaces of the UAE from the harsh Middle East climate, Fila solutions use high-end products for the protection of surfaces including marble, porcelain, stoneware, terracotta and wood.

“With 70 years worth of experience in the industry, Fila is one of the most important companies in the world for surface treatment. We are valued by major International Manufacturers because of our constant investment in improving our products. Our expertise has allowed us the privilege of protecting historical monuments such as the Venaria Reale in Turin and more modern facilities such as the Armani Hotel Dubai.” Said Beniamino Pettenon, President of Fila Industria Chimica.

Presented by Beniamino Pettenon and his family of board members, the event detailed the intention of raising awareness of stone protection in the important Middle East region and highlighted the diverse range of products to suit the equally diverse upcoming projects.

“The UAE and the region has an environment that can readily damage surfaces, harsh sand storms and continuous sunshine can cause horrendous damage, resulting in costly replacement. Indoor surfaces are damaged easily through everyday use.  There has been a lack of awareness in the region in the importance of protecting surfaces for the long-term environmental benefits and for cost savings.  However this is changing, which is why among others, we have had the recent honor of protecting the Presidential Palace in Abu Dhabi, the Yas Mall in Abu Dhabi and the Dubai Tram.” Added Francesco Pettenon, Group Commercial Director of Fila Industria Chimica.

Fila is set to hold more networking events in the near future to further cement their vital relationships with the leading architects and influential developers of the region.