LONGCHAMP-ELYSÉES LIGHTS ON PARTY!
French House Longchamp celebrated the grand opening of its largest boutique in Europeon the most beautiful avenue in the world with special guests!
Paris: It is at the 77 avenue des Champs-Elysées that Longchamp celebrated the opening of its new boutique in Paris on the most prestigious avenue with a private party hosted by the Cassegrain family, who own the luxury house.
Celebrity friends of the brand were welcomed to discover its largest boutique in Europe including Kate Moss, Alexa Chung, Lenny Kravitz, Audrey Tautou, Mélanie Laurent, Guillaume Canet, Karine Viard, Pierre Niney, Leila Bekhti, Caroline de Maigret, Lambert Wilson, Valérie Bonneton, Michèle Laroque, Zabou Breitman, Alice Belaïdi, Audrey Fleurot, Pascal Elbé, Michèle Laroque, Laurence Ferrari, Pierre Hermé…
DJ set by Alexa Chung, Jack Guinness and Frédéric Beigbeder who entertained guests late into the evening.
In the heart of Paris, guests were invited to discover the 500m² two-story store, dedicated to women's leathergoods, accessories, ready-to-wear, shoes, men's collection and luggage and a unique art installation by Danish artist Astrid Krogh.
The grand opening party also marked the launch of a limited edition bag “Greetings from Paris” designed in collaboration with Jeremy Scott.
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