|
“Technology Investment of the Year” and “Marketing Campaign of the Year” for Global Efforts, Plus Awards and Commendations for Relief Work, Mobile Health Clinics and Customer Service
Doha, Qatar: Ooredoo has received a string of major awards at the CommsMEA Awards 2014, held in Dubai recently.
The Group's major investment in 4G and fibre technology received the prestigious “Technology Investment of the Year” award, while its ground-breaking “Simply Do Wonders” campaign with football star Leo Messi received “Marketing Campaign of the Year”.
In addition, Ooredoo's Asiacell operation received “Corporate Social Responsibility Campaign of the Year” for its on-going work with refugees and internally-displaced people in Iraq. The company's operations in Qatar were highly commended in the “Customer Service Provider of the Year” section, while its Mobile Health Clinic initiative was also commended in the “Corporate Social Responsibility” division.
Dr. Nasser Marafih, Group CEO, Ooredoo, said: “These awards demonstrate the range and incredible impact of our initiatives across our footprint. Whether it is pioneering network technology, engaging marketing campaigns that inspire young people, or dedicated programmes to support underserved communities, Ooredoo strives to make a difference and enrich people's lives in every market that we operate in.”
Ooredoo's investment in 4G services has enabled the company to become the Middle East's leader in the provision of ultrafast 4G services, offering 4G in Qatar, Kuwait and Oman, and to hold leading positions in mobile data across its markets.
Qatar has second highest level of household broadband of any developing country after Korea, according to the most recent UN Broadband Commission report, with Ooredoo most recently launching 4G Plus (Advanced LTE), delivering speeds of up 225 Mbps, nearly double the average 4G speed.
The company has made good progress on its network modernizstion programme across its footprint, in order to stay ahead of rising demand for mobile Broadband services, and has taken a lead in 3G services in Algeria, Tunisia and even its newest market of Myanmar in 2014.
Ooredoo's innovative approach was further demonstrated by its “Simply Do Wonders” campaign, which included an advert starring Leo Messi and an attention-grabbing social media contest.
It began airing across a range of pan-Arab and international channels during the FIFA World Cup 2014 in June 2014. The advert received more than 11 million views online, making it the most popular and most-watched advert from the region, with particularly strong viewing figures in Indonesia, Qatar, Algeria and Kuwait – four of Ooredoo's key markets.
Asiacell's work with refugees and internally displaced people has delivered significant benefits in 2014. The company has worked hard to keep communication channels open within conflict areas by distributing 10,000 free SIM cards equipped with a free SMS notification service offering vital information for internally displaced people and refugees. It also established a call centre in Sulaimanyah, aiming to connect people with the dedicated organisations and programmes that provide support, as well as donating handsets to refugee camp representatives to enable families to contact each other across conflict zones.
“Ooredoo will strive to build on this achievements in 2015. We continue to break new ground to help our customers and enable them to achieve their aspirations,” concluded Dr. Nasser Marafih.
| 
RSS Feed 
