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19 days left for artists to take part in the contest
Dubai, UAE, October 16, 2014: As the 3rd November deadline for entries to the 3rd Lexus Design Award annual competition is fast approaching, artists from the region have started submitting their works in the hope that their talent receives international recognition.
The global competition is open to varying competency levels including amateurs, arts students and professional designers. Architects, graphic artists, industrial and fashion designers from around the world compete each year in the contest which recognizes designs that go beyond the mastery of shape, form and function and become a process and solution to overcome challenges.
“First launched in 2013, Lexus Design Award is an international competition that aims to foster young creators who use design to solve problems, said Saud Abbasi, General Manager, Al-Futtaim Motors – Lexus, the exclusive distributor of Lexus vehicles in the UAE.
“The scheme has received worldwide attention for its unique mentoring program that enables applicants to produce working prototypes of their innovative ideas and we look forward to having a strong representation from the UAE”
Being intrinsic to life itself, “Senses” has been adopted as this year's edition's theme. “Senses” allows perception of the world through seeing, hearing, feeling, smelling and tasting, which automatically open a wide range of creative possibilities.
This theme is particularly relevant to Lexus, as the whole driving experience is about senses: from seeing the vehicle styling, to hearing the sound of the finely tuned engine, to feeling the luxurious leather seats, and smelling that “new car smell”. By considering this array of examples, Lexus seeks to appeal to the senses in an ever-unique manner.
The Lexus Design Award provides an opportunity for twelve finalists and their works to receive wide exposure in the local and international design community and beyond. In addition, four of the finalists ― twice as many as last year ― will receive support from international design mentors to develop their prototypes.
The creators of the four prototypes will present their designs at the Lexus booth at Milan Design Week 2015, before the Grand Prix winner is announced.
The artists who wish to take part in the contest are requested to fill in the applications at http://www.designboom.com/competition/lexus-design-award-2015/
Call for Entries to Lexus Design Award 2015 Competition
| Title |
Lexus Design Award 2015 |
| Application period |
August 11, 2014 - November 3, 2014 |
| Theme |
Senses |
| Judging criteria |
Depth of understanding of the design concepts for the competition and a unique interpretation of those concepts.
Uniqueness of perspective and originality of solutions proposed under the theme. |
| Judges |
Paola Antonelli
Aric Chen
Toyo Ito
Birgit Lohmann
Alice Rawsthorn
Tokuo Fukuichi (Lexus International) |
| Mentors |
Arthur Huang
Robin Hunicke
Neri & Hu
Max Lamb |
| Award categories |
Lexus Design Award 2015 ― 12 finalists
Grand Prix ― One winner (selected from the four prototype exhibitors)
Prototype exhibitors ― Four prototype winners (selected from the 12 finalists)
Panel exhibitors ― Eight finalists |
| Prizes/benefits |
• 12 finalists will be invited to Milan Design Week 2015.
• Four entries from the 12 finalists will receive up to 2.5 million yen each to cover prototype production costs. The designers of the four entries will create prototypes between January and March 2015 through sessions with their assigned mentors.
• The four prototypes and eight panels will be exhibited at a Lexus exhibition space during Milan Design Week 2015.
• Each of the four prototype winners will be asked to give a presentation at Milan Design Week 2015, after which a single Grand Prix winner will be named.
Note: Only one individual per entry will be invited, regardless of whether the winning entries are submitted by an individual or a group. |
| Organizer |
Lexus International |
| In cooperation with |
designboom
Design Association NPO
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| Application process |
Apply through the designboom website at:
http://www.designboom.com/competition/Lexus-design-award-2015 |
| For more information |
Visit LexusDesignAward.com |
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