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Dubai, October 13, 2014 - Positive and provocative, the statement that today's men are the best they have ever been is a bold declaration. Yet this is the conviction at the heart of the new BOSS BOTTLED campaign by BOSS Parfums. Known for its adept understanding of what makes modern day masculinity, the brand believes the fusing of characteristics influenced by contemporary life, plus a renewed appreciation of hitherto male traits – such as chivalry and courage – makes today's men the very best man to date.
With this in mind, the new BOSS BOTTLED campaign unravels new perspectives on masculinity. Men today are passionate and real; have grit yet refinement; are in touch with emotions, and driven while compassionate. The notion of success has also changed significantly; no longer does traditional, external success define today's man; instead he creates his own, varied story of success. This redefinition of masculinity blends with the ideals
of BOSS BOTTLED. It is the scent that complements the Man of Today and his path to success.
BOSS BOTTLED – Introducing Gerard Butler, our Man of Today
Starting a new chapter in the history of the fragrance and celebrating its continued success,
BOSS Parfums reveals Gerard Butler as the new face of BOSS BOTTLED. Personifying strength, chivalry, charm and the complexity of modern times, Gerard Butler perfectly mirrors modern masculinity and embodies the values of BOSS BOTTLED. He is our Man of Today. Confident, brave, ambitious and always driven, Gerard Butler's life is a rich and varied one. He seeks out experiences and builds on them, whether it is studying law, charity work, or of course his successful acting career. Gerard Butler grasps life with confidence, passion and an innate drive to succeed.
“I love what I do and I try to have a lot of fun in my life. I consider myself to be dedicated, and motivated, but at the same time I try to be compassionate with others. I think that's important – the Man of Today is not just about himself, but about how he inspires and invigorates other people.”
Gerard Butler, BOSS BOTTLED Ambassador
Gerard Butler embodies this spirit in the new global TV and print advertising campaign for
BOSS BOTTLED, launching September 2014. The TV ad was shot by renowned American film director Anthony Mandler, with the print and PR images captured by famed American photographer Cliff Watts. The campaign highlights the path of the Man of Today and the values by which he lives his successful life.
BOSS BOTTLED – Over 15 Years of Success
Dynamic and timeless, the BOSS BOTTLED fragrance has been guiding men to success for more than 15 years. A strong, respected pillar of long-lasting success since its launch in 1998, BOSS BOTTLED has continually responded to and epitomised contemporary manhood with its elegant, spicy accords and timeless flacon design.
With its complex structure, BOSS BOTTLED is as versatile and rich in contrasts as the Man of Today is. The fragrance has achieved what only very few fragrances can – status as a timeless classic. Years of heritage and success convey a sense of truthfulness and dependability that is of high value in today's fast-paced world. The subtle composition of extraordinary ingredients, which are still contemporary masculine notes today, and the addition of vanilla, traditionally an ingredient in female fragrances, was regarded as revolutionary at launch. The fragrance remains a trendsetter in male perfumery today.
Sharp with a warm woody base, BOSS BOTTLED is an unmistakably masculine scent for today's man. Fruity and citrus top notes of apple, lemon and plum, balance with a floral and spicy heart, dominated by geranium, with the added spice of cinnamon and clove. Warming base notes of sandalwood, vetiver and cedarwood are offset by vanilla. Much like the Man of Today adds a perfectly tailored suit to cement his groomed look, the vanilla refines the fragrance, creating a sophisticated wrapping around the remaining ingredients. The contrast of the masculine spicy wood notes and the unconventional fruity vanilla notes intrigues, but never goes off balance. The result is a fragrance which remains as contemporary and relevant today as it was at launch – BOSS BOTTLED has truly stood the test of time, becoming an established part of the Man of Today's daily routine.
“BOSS BOTTLED is the result of great perfumery craftsmanship – it is an exceptional example of a finely judged balance between personality and wearability, which enhances the look of the wearer, whilst maintaining its own distinctive signature. Perfumery craftsmanship with a sense of aesthetic is a combination that makes
BOSS BOTTLED successful still today. Visionary at its time of creation, the resulting timelessness through the decades made it a true classic that never goes out of fashion: the spices and wood notes that are typical for
BOSS BOTTLED are contemporary masculine notes still today, and cinnamon and vanilla, continue to be used in many modern male fragrances now.”
Will Andrews, P&G Fragrance Creation Team
BOSS BOTTLED – The Flacon
The clean, sleek design of the glass flacon represents the classic BOSS ideals of elegance and style; much like a striking suit, the flacon is a truly captivating shape. It has been designed to be uncompromisingly masculine with clear forms, distinct lines, and without any need for unnecessary decoration. Its refined simplicity is the embodiment of sophisticated understatement and functional elegance. BOSS BOTTLED is a timeless classic, for men in the past and the Man of Today.
BOSS BOTTLED – The Collection
- BOSS BOTTLED Eau de Toilette Spray 50ml 270AED
- BOSS BOTTLED Eau de Toilette Spray 100ml 350AED
- BOSS BOTTLED Eau de Toilette Spray 200ml 485AED
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