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Dubai, UAE – 6 October, 2014 – In the Middle East region, more women are now applying color on their hair to enhance and boost their confidence and looks. But many are complaining of harmful chemicals found in hair coloring products that are making their tresses dry, frizzy and weak. Vatika Naturals Hair Color Crème has been formulated with natural and rich ingredients to nourish, strengthen, and protect the hair. Developed in the United States, the pioneering product was brought to the GCC to make it available to a number of women in the region. Vatika Naturals Hair Color Crème comes in three shade groups to meet the varied needs of the customers. These are the Black Family, the Brown family, and the Red Family.
The Black Family – Shade 1/0 Blue Black (Blackberry Black) and Shade 2/0 Black (Blackseed Black) – is formulated with blackberry to deepen the black color; blackseed to shine and strengthen the hair; and black olives to help nourish the hair from root to tip. The Brown Family – Shade 3/0 Dark Brown (Coffee brown), Shade 4/0 Medium Brown (Castor Brown), 5/0 Light Brown (Almond Brown) – are packed with natural extracts of coffee to enhance the brown color; almond to nourish and strengthen the hair, making it silky soft and shiny; and castor to support hair growth. Lastly, the Red Family has Shade 3/6 Deep Red Brown (Beetroot Red Brown), Shade 6/6 Intense Red (Hibiscus Red). These two products are enriched with beetroot to promote healthy scalp; pomegranate to moisturize the hair and protect it from damage; and hibiscus to deepen the red color.
Vatika Naturals Hair colour Crème has carefully selected the shade range and its corresponding natural ingredients, to ensure that women in the region have a better option available. Each pack contains an all-inclusive kit of 50 ml colorant, 50 ml developer, Vatika conditioner, free gloves and free applicator brush. The retail price is AED 14.50 in UAE and SAR 15.50 in the Kingdom of Saudi Arabia.
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