Al Jothen caps its success in Kuwait;

launches Nashi Phyto Repair, Collagen Hair Treatment

• First treatment to use Collagen and active plant stem cells
• Unique mix of traditional & professional hair care therapy

Al Jothen, oneof the leading distributors of professional beauty brandsin Kuwait,has announced the launch of Nashi Phyto Repair, Collagen Hair Care Treatment in Kuwait which has carved a niche in markets across the globe.

The Nashi Phyto Repair Dual Complex is the first-of-its-kind hair care therapy which uses Collagen and active plant stem cells and is one of the most innovative treatments for professional hairdressers. The treatment transforms a traditional therapy into a professional one, with a short turnaround and amazing results.

The unveiling of the new treatment follows the success of the launch of Nashi Argan by Al Jothen in Kuwait. The Nashi Phyto Repair Collagen Hair Care Treatment works on both external and internal damaging factors, such as overuse of chemical treatments, hair dryers, weather, damage caused by chlorine, age, stress, illness and diet. It provides a new younger looking hair by penetrating the hair shaft, reconstructing the cuticles and protects it from further damage.

The launch in Kuwait is part of Al Jothen's commitment to bring world-class brands to its clientele and reinforces Nashi's perception as the best organic hair solution in the market with a new innovation in Collagen treatment.

The innovative hair treatment is designed to suit women's needs through its simplicity, time saving, efficacy and smoothness to the hair. Al Jothen is renowned to bring topinnovation to the professionals in Kuwait, and this launch in Kuwait is part of its efforts to cap its success with an amazing product.

For effective results, the Reconstructing Treatment, which is Salon Exclusive, encompasses three steps – cleansing and opening the hair cuticle with a plant shampoo; filling the hair shafts and reconstructing it with collagen and active plant stem with the gel; and sealing this with a perfect shine with the beauty milk. The treatmentshould ideally be done in only 25 minutes and shall be repeated every month.

Then, there is an option of the Nashi Phyto Repair Express Treatment –also with collagen and helps reconstruct the hair fibre leading to brand new hair in three minutes only! The treatment offers a strong protection against weather and environmental agents and fights radicals thanks to its key ingredients of Vitamin E and Aloe Vera which hydrates the hair, doing away with dryness, fizziness and split ends. A single step therapy, the Express Treatmentcan be done once a week for effective results.

Also on offer as part of the Nashi Phyto Repair is the Remedy Treatment, with Remedy shampoo for reconstruction and Conditioner for maintenance. The Remedy Treatment can be done at Salon and Home. The shampoo maintains the Collagen in the hair shafts, hydrates, restores and facilitates combing. The Conditioner provides necessary nutrients to the hair, prevents imperfections and detangles it making it easy to brush.

The world-class Nashi Phyto Repair Dual Complex Collagen Hair Care Treatment products are available in all high end salons, top beauty spas and Al Jothen showrooms.