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The 1st ever anti-aging skincare range that repairs all three dermal proteins
Dubai, 20 September, 2014 - On a constant quest to improve its formulas, NUXE Paris strives to perfect its cosmetic skincare range in-keeping with the needs of the modern woman. With this in mind, NUXE Paris is proud to announce the launch of Merveillance® Expert. A technologically advanced range of expert skin care based on newly discovered key molecules found at the heart the day lily flower. These molecules are capable of acting on a protein of aging called Vimentin that has, so far, remained unexplored in cosmetics, allowing Merveillance® Expert to create an amazingly effective weapon that helps diminish wrinkles and combat the loss of firmness in all skin types for women over the age of forty.
The three main discoveries behind this innovation, include the identification of a new key cause of aging, Vimentin, a protein found deep in the skin's fibroblasts; the identification of molecules with unique anti-aging properties found inside the Daylily, a flower never used before in cosmetics and Nuxe's exclusive environmentally-friendly extraction technology necessary to preserve all the properties of the active ingredient.
A consumer study proved outstanding results in just one week of use, with up to 72%¹ of women noticing reduced wrinkles and 78%² noticing firmer skin. The process of glycation in the skin occurs when sugars bind on the skin's three key dermal proteins: collagen, elastin and vimentin, and form a glycated protein, thereby altering the proteins' themselves. The fiber network becomes disorganized, leading to a dramatic loss of elasticity and strength resulting in the appearance of visible wrinkles and loss of firmness.
Aliza Jabès, CEO of NUXE Paris, explains:
“The most incredible discovery is that NUXE has found a way to uncouple sugars that have recently bound to the dermal proteins. It is thanks to the new molecules extracted from the day lily, a flower known for its renewing power that the possibility of de-glycation is now a reality and these visible wrinkles can be eliminated and skin gets firmer because of the Merveillance® Expert innovation. Such discoveries have led to a total of 45 patents to date and not only anchor NUXE's 20 years of expertise in plant oils, but are furthermore the reason behind the invention of a powerful new range with proven efficacy.”
The Merveillance® Expert range consists of five products, including Serum Merveillance® Expert, Merveillance® Expert Jour; Merveillance® Expert Enrichie Jour (dry to very dry skin), Merveillance® Expert Yeaux (Lifting Eye Cream) and Merveillance® Expert Nuit, which will be available at select Sephora outlets and high end pharmacies across the region.
The Merveillance® Expert range consists of
Serum Merveillance® Expert
A lifting concentrate for visible lines, the benefits of which provide:
- An instant lifting effect that lasts for 8 hours, due to the excellent tightening properties of plankton polysaccharides:
- Tightening effect on the collagen network caused by contraction of fibroblasts.
- A smoothing action that plumps up fine lines, thanks to the exceptional properties of 100% natural and pure hyaluronic acid that forms a water- soluble barrier on skin's surface to preserve moisture and help slow down dehydration.
Merveillance® Expert Jour
Correcting Cream for Visible Lines
- Ultimate moisturizing effects to improve skin elasticity, to soothe and protect it.
- A supple and light texture, ideal for normal skin.
Merveillance® Expert Enrichie Jour
Rich Correcting Cream for Visible Lines
- Nourishing and protective comfort.
- A firm and delectable texture, ideal for dry or very dry skin.
Merveillance® Expert Yeux
Lifting eye cream for visible lines
1. Visible effectiveness against puffiness and dark circles, thanks to botanical caffeine that helps release fluid accumulated in puffy areas, and tetrapeptide-5 which inhibits capillary permeability to help prevent any new accumulation.
2. This complex, with draining and anti-edema properties, also helps brighten dark circles.
3. A soft and delicate texture for fragile eye contour area.
Merveillance® Expert Nuit
Regenerating cream for visible lines
- Exceptional regeneration, from an extract of brown algae. Native to Asia, the species of brown algae, selected by NUXE, is particularly resistant to external factors. Its richness in calcium and wakamic ester provides its night function, when the fibroblasts' capability for synthesis is at its highest, to reactivate the expression of 14 genes involved in skin elasticity and firmness.
- A smooth texture that reveals 'plumped up' skin in the morning.
The five Merveillance® Expert products are available at high end pharmacies and select Sephora outlets, and will be priced at 219/- AED for the Merveillance® Expert Jour; 219/- AED for Merveillance® Expert Enrichie (dry to very dry skin); 239/- AED for the Serum Merveillance® Expert; 149/- for the Merveillance® Expert Yeux (Lifting Eye Cream) and 219/- for the Merveillance® Expert Nuit.
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