Intercoil Launches Octaspring Mattress in the Middle East – Latest Innovation in Bedding

Revolutionary Technology Delivers Ultimate Comfort for the Perfect Sleep

Dubai, 25 August 2014: Intercoil International, the region's leading manufacturer, retailer and distributor of premium beds, bedding and bedroom furniture, has announced the Middle East launch of Octaspring, the latest innovation in mattresses from UK's bedding company Dormeo. An alternative to traditional metal springs and memory foam, Octaspring mattresses feature a revolutionary technology: memory foam springs to cradle your body for the best night's sleep.

Combining the advantages of both traditional technologies, Octaspring's unique features provide extra support, durability and ventilation for a better night's sleep. Each individual Octaspring, created in an eight-sided honeycomb design, works independently and collectively to rest the body in the perfect state for smooth blood circulation, relaxation of muscles and agile vertebrae alignment. The springs are built into layers that work together to provide ultimate comfort and support. Octaspring mattresses eliminate pressure points and always stay cool, meaning you fall asleep faster, enjoy deeper sleep and wake up feeling refreshed.

The unique Octaspring ventilation system facilitates constant airflow – body movements force stale humid air out through the specially designed mesh sides of the mattress, drawing fresh air back in – providing a cool and dry healthy sleep surface night after night.

Hassan Al Hazeem, Managing Director of Intercoil, said: “Intercoil is committed to making the best sleep technology and products in the world available to the UAE market and to our region. By expanding our portfolio with Octaspring mattresses, we want to provide our customers with more options and help even more people to get a better night's sleep.”

Octaspring mattresses also reduce transfer of motion from one side of the bed to the other. The memory foam springs move independently, eliminating the ripple effect often experienced in traditional spring mattresses, to enable undisturbed sleep, even if a partner moves around or gets up.

Greg Suthern, CEO of Dormeo said “Octaspring is now the world's fastest growing mattress brand and we are pleased to have partnered with such a strong business as Intercoil for our Middle East launch. Customers worldwide are delighted with the unique cool comfort that Octaspring delivers and I'm confident Intercoil's customers will love the beds too.'

Octaspring mattresses are currently available from selected Intercoil showrooms in the UAE in two sizes: 180x200 and 200x200 cm.  Retail prices for mattresses start at AED10,999.