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Dubai, UAE, 17th June 2014: Majlis PR and Events has been appointed recently as the PR agency for the official launch of ORLY International's latest 2014 nail lacquer collection in the UAE. The agency organized media interviews for Jeff Pink, owner and founder of ORLY International and the creator of the Original French Manicure, at Novotel World Trade Center during Beauty World ME 2014.
Fadi Sawaya, CEO of Sawaya International, the exclusive distributor of ORLY nail products in the Middle East, says: “The Majlis team did impressive work and I appreciate their efforts in making Jeff Pink's visit to Dubai successful. Together we aim to keep ORLY the number one nail brand in the region.”
“We are delighted to add ORLY International to our growing portfolio of fashion and beauty clients,” adds Frederic Montin, Founder and CEO, Majlis PR and Events. “Los Angeles-headquartered ORLY International and its founder Jeff Pink are trailblazers in the nail care industry. By creating innovative and superior nail products ORLY provides the medium to produce quality manicures. ORLY is the first to launch the first ever BB crème for nails as well as the ORLY Argan Oil Hand Crème and Argan Oil Cuticle Drops. We worked well with the team and aim to build awareness of the brand within the Middle East.”
Jeff, who founded ORLY International in 1975, has pioneered top nail trends such as Neon colors, Matte colors, 3D FX Colors, Magnetic color and Plastix Colors amongst many other nail arts. In addition, ORLY was the first to introduce Gel FX, the original vitamin infused manicure system. In his recent visit to the UAE, he showcased the 2014 Summer Collection (BAKED), the 2014 Fall Collection (SMOKY) as well as the Rich Renewal New Exfoliating Scrub. For almost 40 years now, Jeff Pink remains an icon in the nail industry and his unwavering commitment to the industry promises many colorful years ahead.
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