Discover the Secret Ingredient of Great Taste with Electrolux

Celebrity Chef Jean-Christophe Novelli demonstrates why Electrolux is the professional's choice

With over 90 years of culinary expertise designing appliances for some of the world's best chefs, Electrolux has officially launched its cooking range to the Middle East, bringing the same innovations to consumers throughout the region. To celebrate the official launch of Electrolux in the region, celebrity chef Jean-Christophe Novelli visited Dubai to share his ‘Secret Ingredients of Great Taste'.

Electrolux is the chosen supplier to almost 50% of Michelin-starred restaurants in Europe and is the only appliance manufacturer in the world to offer complete solutions for both consumers and professional users. As a leading global supplier to the restaurant and hospitality sectors, Electrolux is uniquely positioned to translate world class-leading professional ranges into superior domestic appliances.

“As the preferred cooking appliance range for top chefs for many decades, Electrolux now provides the tools for consumers in the Middle East to cook like the professionals. We are constantly seeking new ways to create better tasting food and dining experiences to those who are passionate about cooking,” said Imran Mahmood, Cluster Head of Electrolux Home Appliances in the Middle East, Africa and Turkey. “Cooking and hosting in the home is an important part of the culture in the region and ultimately, we want food enthusiasts to feel they can confidently achieve more through techniques that bring restaurant-quality to home cooking.”

“We are excited to team up with Chef Jean-Christophe Novelli for the official launch of Electrolux in the Middle East where he will be sharing expert tips and bringing our shared passion for the world of cooking to life,” continues Mahmood. “Whilst we regularly work with professional chefs, our main focus is to provide the tools and expertise that anyone can benefit from within the home.”

With a passion for healthy cooking, Jean-Christophe Novelli achieves optimum taste in his culinary creations by using herbs and spices as opposed to more widely-used ingredients such as butter, salt and oils. “The use of select ingredients and simple techniques, combined with high quality cooking equipment truly provides the ingredient to great taste,” added Jean-Christophe Novelli. “I have been using Electrolux cooking equipment in my kitchens for many years and am delighted to be part of the official launch of the brand in the Middle East.”

Electrolux Group is the second-largest home appliance company in the world and the largest manufacturer of cookers. The Electrolux portfolio including cookers, refrigerators, dishwashers, washing machines and vacuum cleaners and are the highest ranking home appliance goods in terms of efficiency.

Electrolux prides itself on developing and promoting products which positively impact the environment and improve efficiency during use. As testament of its sustainability footprint, Electrolux has, for the third consecutive year, been ranked as an Industry Leader Household Durables in RobecoSAM's Sustainability Yearbook, an annual rating of companies' sustainability performance.

Electrolux received the highest rating of the ten companies assessed within the Household Durables industry and consequently claimed the Gold Class award.

Electrolux is now available at high-end electronic goods stores across the GCC including Sharaf DG, Plugins and Emax.