Ajmal presents W-Series range of Signature Fragrances

•    'W' Series is Ajmal's first and finest Signature Collection in 63 years of Ajmal's legacy of perfumery 
•    The three bespoke woody fragrances of Santal wood, Hatkora wood and Amber wood will appeal to all perfume aficionados

Dubai, United Arab Emirates June 2014 – With a legacy dating back over six decades, Ajmal Perfumes, the region's foremost fragrance house announces the launch of their first ever Signature Collection as a result of extensive research and meticulous product development. With inspiration from the lure of wood, this range aptly known as the W- Series, boasts of a trio of the best niche fragrances - Amber Wood, Hatkora Wood and Santal Wood and is an extension of Ajmal's promise to continue offering the best fragrances to the consumers in the region. 

All the three fragrances from the collection have been crafted with refinement and the highest quality of raw materials of Amber, Hatkora lemon and Sandalwood sourced from the best countries of their origin ensuring its discerning value for the fragrance connoisseurs.  Built on a woody base, each fragrance imbibes warmth, a sense of mystery and a long-lasting appeal. 

Announcing the launch of the W Series, Abdulla Ajmal, General Manager, Ajmal Perfumes, stated, “We proudly present the W Series to all Ajmal patrons. Keeping with the time and the ever evolving needs of our consumers, we have launched this signature collection. The collection is a result from the highest quality of raw materials used to develop modern fragrances. Our signature collection is also a testament of our constant research and innovation to provide the finest and the most desirable fragrances to our customers”

The 'W' Series Amber Wood is a veritable masterpiece from the range that is infused with the most exquisite redolence of Amber. Rich and deep which is true to its main ingredient, each drop of this fragrance is captivating, sensuous and powerful.  W Series -Amber Wood has deep, intricate and multi-layered, entwined notes to captivate the user. This exquisite fragrance is built with the Top Notes of Fruit and Spice infused with Apple, White Pepper, Lavender and Cardamom and the heart with Woody notes of Orris and Cedarwood while its base note if is formed with Amber Wood and Patchouli.

'W' Series Hatkora Wood can easily be claimed as an object of perfumed art. Imbued with the highlights of Citrus, Hatkora is a semi-wild species of citrus and its amazing perfume emanates from oil of the fruit's luscious peel. W Series Hatkora Wood guarantees using the finest Hatkora wild lemons sourced from Assam, Mizoram and Manipur for this fragrance.  Hatkora Wood has a Top Note which is Citrus Fruity enhanced with Hatkora, Lemon and Peach. Its Heart breathes with Spicy Floral strains of Ginger, Saffron, Rose and Lavender, whilst its base is filled with Woody Ambery, Agarwood, Sandalwood, Musk and Ambergris.

'W' Series Santal Wood is instilled with the aura of Sandalwood providing an ethereal feeling of so pure poetry. Made with the finest Sandalwood oil from India, every drop of Santal Wood is a journey of discovery. The perfume's Top Note is Spicy Floral with Cumin, Cardamom and Marigold. Its Heart is effulgent with Floral Spicy Woody notes of Jasmine, Rose, Ginger and Cedarwood. And at its Base is the Woody emergence of Sandalwood, Agarwood and Patchouli. Santal Wood is the perfect wear for that special evening event.

Packaged elegantly to reflect the fusion of nature, passion and artistry all combined together in one bottle, each fragrance is available at all Ajmal stores in the region. The W-Series collection is a statement of class for the perfume connoisseurs and undoubtedly the finest bespoke fragrances from the House of Ajmal.

About Ajmal:

Ajmal, in its over 62 year history of creating fragrances, has mastered the art of perfume making and occupies a unique niche in the world of perfumery in the Middle East. Today, Ajmal is a regional corporate entity with a vast portfolio of the finest and most captivating fragrances available in the region. Ajmal has established a strong retail presence with over 150 exclusive retail outlets across the GCC including one flagship outlet in Kuala Lumpur and five stand-alone locations across Malaysia. AJMAL also exports to over 30 countries across the globe.