Damas Wins 2013 Dubai Service Excellence Award

Dubai-UAE: 04 June, 2014 – Damas, the Middle East's leading jewellery and watch retailer, has been awarded the 2013 Business Service Excellence Award by the Dubai Department of Economic Development (DED) for outstanding commitment to pursuing excellence and delivering exemplary service standards and customer satisfaction in 2013.

Mohammed Bushanain, Executive Director, Corporate Quality & Management Excellence, DED, said: “The Business Excellence Awards provide a reliable and transparent framework for public and private sector firms to benchmark their best practices and advance to higher levels of competitiveness and customer satisfaction in the true spirit of healthy competition. Applicants and their best practices are measured against internationally recognized criteria such as the EFQM quality management model and RADAR methodology.”

Damas' commitment to endorsing best-in-class practices has repositioned the Dubai-based home grown brand into a famous international jewellery concept that enjoys global credibility. As part of this priority, Damas took a strategic decision last year to launch its new corporate identity, train sales teams and redefine its signature customer experience. 

Consequently, all Damas store managers will be GIA certified by the end of 2014 and customers can reach out to Damas through the new customer relationship management (CRM) initiative to experience personalized service and luxury. The CRM tool has paved the way for direct two way communication between Damas and its customers in order to help them better meet customer requirements.

Anan Fakhreddin, CEO at Damas, commented: “We are very proud and excited to have won the Service Excellence award. The industry endorsement acknowledges all the hard work that each one of us at Damas puts in on a daily basis. We reiterate our commitment to creating an enabling environment that attracts and retains a loyal team well-known for its best in class standards of professionalism to benefit our trusted clientele that spans generations.”

He continued. “We are dedicated in continuing to create an environment that attracts and retains a committed team, which offers the highest standards of professionalism to our trusted clientele that spans generations. We have maintained and reinforced our position as the region's leading jewellery and watch retailer by implementing best in class global standards of excellence and by constantly educating and investing in our teams.”