Eye-Fi Mobi Desktop Transfer Generally Available

Photo and Video Transfer from Camera to Desktop Simplifies Workflow

Eye-Fi (www.eyefi.com), the global leader in wireless memory cards, today announced the general availability of Windows and Mac desktop transfer for the Eye-Fi Mobi WiFI SD card. Available for free, desktop transfer gives Mobi customers the ability to instantly transfer photos and videos directly to their desktop, simplifying the workflow for capturing, editing, sharing and archiving.

In addition to transferring to mobile devices for quick viewing and sharing, Eye-Fi Mobi now includes an additional option for where customers transfer their high-quality photos. Now customers can transfer photos and videos directly to their desktop, view them instantly and use them with their favorite desktop editing tools such as Adobe Lightroom or Aperture – all without the hassle of cables or delay.

“We added desktop transfer in response to our customer's needs,” said Sam Hui, VP Product Management of Eye-Fi. “Instant transfer to the desktop simplifies their workflow so they can spend more time focusing on taking photos – not managing them.”

Eye-Fi Mobi desktop transfer for Windows and Mac will offer the same, reliable features that Mobi customers already use and love, including:

• Simple setup: Once installed, simply enter the Mobi card's unique 10-digit activation code, and your WiFi enabled computer is paired to your Mobi card. Use the same activation code to pair with multiple desktops and mobile devices as needed.
• Transfer anywhere: Built-in WiFi means no WiFi network, hotspot or home Internet connection is needed for pairing or transfer; Mobi transfers photos from a camera to the intended device anywhere, whenever new content is detected.
• Works with cameras users already know (and love): Mobi works in thousands of cameras, including hundreds of Eyefi connected cameras that have integrated Eye-Fi technology for improved usability.
• Backs up automatically: Photos and videos transfer as they're taken, so if anything happens to the camera, content is already safe on your mobile or desktop.

Eye-Fi Mobi desktop transfer for Windows and Mac is available in English, Japanese, German, French, Spanish and Italian and is free to Eye-Fi Mobi card users. Desktop transfer requires Windows 7 or 8 Pro or OS X 10.8 or higher with WiFi capability. Download it at http://www.eyefi.com/go/pr/download.

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