Sony Announces Winners of 2014 FIFA World Cup™ Promotion

•    10 Lucky Shoppers Win Fully Paid Trip to 2014 FIFA World Cup™ Brazil

Dubai-UAE: 30 March, 2014 – Sony Middle East and Africa, in conjunction with Jumbo Electronics, authorised distributor for Sony in the UAE, today gave away fully-paid trips to 10 lucky winners to attend the 2014 FIFA World Cup™ in Brazil.

Shinya Mukaida, Director, Area Management, Sony Middle East and Africa FZE said: “Sony's long term association with FIFA has brought us closer to our consumer by bringing the spirit and passion of the game to all football lovers in the country. This campaign is a reinforcement of our efforts in understanding our wide range of customers and awarding them with the latest products. It is also about providing them with a lifetime opportunity to experience the game live at the stadium and making the event truly memorable.”

The Sony FIFA campaign invited customers in the UAE to participate in a scratch-and-win promotion on every purchase of Sony products worth AED400 or above for guaranteed instant prizes from a range of Sony products. The coupon also qualified customers to enter a lucky draw to win an all-expense paid trip to one of the matches of the 2014 FIFA World Cup™ in Brazil or a 60-inch BRAVIATM television set. 

Vishesh Bhatia, CEO of Jumbo Group, said: “Jumbo has a long standing association with Sony for the past 40 years in the UAE. We constantly strive to give our customers even more reasons to shop with us. It has been a delight to partner with Sony to celebrate the spirit of the game and offer our customers the chance to experience such a memorable event, either in person or on a larger-than-life Sony BRAVIA TV screen. This campaign was very positively received and we look forward to many more such collaborations with Sony.” 

Winners of the month-long campaign were awarded at a special ceremony hosted at the Sony Boutique in Dubai Mall.

Sony's eight-year agreement with FIFA, signed in 2007, makes it one of the six global partners of the games, offering it exclusive official partner rights of over 40 FIFA events including the flagship 2014 FIFA World CupTMin Brazil.