Jumbo Electronics Oman to Represent Unify Communications in the Country

Dubai, UAE – 24th March 2014: The Oman operation of Jumbo Electronics, a leading IT, telecom and consumer electronics retailer and distributor, entered into a partner supply agreement with Unify Communications, formerly Siemens Enterprise Communications, a global communications software and services company. The tier one reseller partnership will see Jumbo Electronics represent Unify Communications for selling, installing and maintaining Unify products and solutions throughout the Sultanate of Oman.

Unify, a joint venture company of the Gores Group and Siemens AG, helps to streamline communications systems for enterprises of all sizes. It builds on a heritage of product reliability, innovation, open standards and security to provide integrated communications and networking solutions for 75% of the Global 500.

Vishesh Bhatia, CEO of Jumbo Group, said, 'The new partnership with Unify is an integral step in Jumbo's strategy to continuously expand the enterprise division of the business and to offer comprehensive solutions to corporate enterprises, SME offices and government bodies in the region. Our Oman division has seen strong growth in recent years and a partnership with a company such as Unify allows us to better service the needs of organizations in Oman.”

Marc Aghili, Senior Vice President - Indirect Channels, Unify Communications, added, “Jumbo Electronics is well established in the region and the ideal choice as a partner that can support our ambitious growth plans. Jumbo's strong presence will help us deliver our communication solutions to enterprises in Oman and efficiently address a real business requirement in the market. This segment is growing rapidly as organizations realize the need to upgrade their traditional communications systems to keep up with business demands.” 

Jumbo Electronics will appoint and train new telecom dealers and installers throughout Muscat and other regions of Oman to support the growing unified communications needs in the region. The agreement reiterates Jumbo Electronics' commitment to the enterprise sector in Oman and across the region, through dedicated partnerships and strategic investments for long-term growth.