Dubai, United Arab Emirates (March 2014): La Martina, the renowned Argentinean premium brand internationally known as the icon of polo, is pleased to introduce its Summer 2014 adults and children's collection across its five UAE stores. La Martina UAE is operated in conjunction with Al Khayyat Investments (AKI), which operates the Middle East franchises of a number of brands in several industries.
'Coleccion Privada' - where English tradition meets the colours of South America
Unique floral prints are paired with rigorous tweeds, a legacy of an English heritage never forgotten by the first South American colonisers. The La Martina ‘Coleccion Privada' capsule collection brings perfectly
up to date this marriage of British and Argentinean culture.
The La Martina ‘Coleccion Privada' capsule collection is the fruit of a deep exploration of the style of the first colonisers, and evokes a unique look rediscovered from old photos of the big English families who first made the vast Argentinean land their home. The alchemy of a passion for polo and memories of a far-off homeland made for an unmistakeably British style of sportswear: a style kept alive in Argentina, through the combination of traditional English fabrics with new local ones.
Gradually, England became a more distant memory, and the Argentinean influence created a taste for bright floral-printed shirts which would be worn under tweed jackets in a lasting allusion to British culture.
Meanwhile well-worn polo jerseys would be decorated with colourful contrasting diagonal patches, a useful way to conceal the wear and tear, and make last the beloved uniform of one's team. Waistcoats, with front in traditional English style but back in blue oxford cotton as if a made from a reused shirts, would be paired with trousers cropped above the knee - climate and practicality demanding such an exaggerated cut - and tweed jackets were made with generous bellow pockets in order to easily carry polo balls.
The “Coleccion Privada” expresses the meeting of the Anglo-Saxon and Latin cultures, which were united by a shared passion for the game of polo.
God save... the Guards Polo Club
Continuing the association between La Martina and the most esteemed polo club in England, host to some of the world's most important tournaments, ‘Royal Box' is a capsule collection which draws inspiration from the style of the Royal Family's esteemed invited guests.
Unwritten dress codes have always existed for those attending the polo. Atomising this style in a modern way was the starting point for La Martina's ‘Royal Box' capsule collection. Conceived to integrate into the Guards Polo Club Collection which is sold in the official club shop at Guards - founded in 1955 with Prince Philip, Duke of York and Queen's consort as president - ‘Royal Box' brings together a variety of influences and styles: military details can be seen throughout the entire collection, and original appliqué details are inspired by the Royal Family's historic crests. Military-inspired extended placet reinvents the classic polo shirt, and the royal
English rose motif is re-imagined, whilst the colour palette evokes the different historic colonial uniforms.
La Martina Junior
Again, this season, La Martina has chosen Pitti Bimbo to present its new Junior Summer 2014 collection.
The experience and fame earned by the company on the sports fields have led to the birth of a kids wear
collection that takes inspiration from the fascinating world of polo.
La Martina Junior collection Summer 2014 responds to the need to convey the ancient, deep bond
that exists between the brand and the world of polo: on one hand, the free, wild and traditional Argentinean
one, on the other hand the more British Victorian one. All tailored to the world of the youngest ones: little boys,
little girls and babies. The seasonal themes take us through a sort of journey around the world, which adds new suggestions and styles to the concept of Argentinean polo. The “Portofino” range for instance with its classic navy shades includes polo shirts and sweatshirts that recall the marine world. The “Hawaii” range is dominated by such vibrant colours as orange, yellow, green and blue and includes a beachwear line.
The polo shirts in the “Africa” range have instead patterns in the national colours of Kenya, while the “Cities”
range recalls the traditional shades of such cities as Ibiza, Kuwait City, Nice and Beverly Hills in the details of
the polo shirts. The “replica” polo shirt – the one that stylistically most resembles the polo team's uniforms – is
updated by jersey details and by the graphic patterns of such teams as Belize, Nassau and Key West. There's
something for babies too: the younger ones have the same ranges as the main collection but they can also
find bodysuits, bibs, caps and accessories, also available in bespoke gift packages.
Guards:
The partnership with the Guards Polo Club goes on and materialises in a mini-collection for the younger ones.
Italian-made items in the traditional colours of the Royal family: navy blue, white and a few touches of red that give a sporty-chic touch to the collection.
The Union Jack is still the key detail on every item, decorated with stitching, embroideries and golden buttons, expressly referencing the Queen's guards' uniforms.
La Martina was the official supplier for the Cartier Polo Cup that took place on February 22nd at the Desert Palm Dubai, for the 9th year in a row.
About La Martina:
La Martina is a brand internationally known as an icon of polo. Since the 80's La Martina became a high quality polo equipment and leisure clothing manufacturer. La Martina has been designated the official supplier of the Argentinean Polo Association and other international federations. In addition to the various national teams, La Martina also equips the university teams among other Harvard, Yale, Oxford, Cambridge and the College of St. Xavier in Mumbai and it is currently the official supplier of more than 90 polo events around the world.
La Martina offers a heritage-rich style even off of the field in an exclusive line of luxury casual wear; La Martina offers a wide range of polo shirts, jackets, trousers, shoes, perfumes and many more, all with polo in heart.
La Martina is in North, Central and South America, Europe, Middle East and South East Asia with more than 70 exclusive stores. In Dubai La Martina have 4 stores in The Dubai Mall, Mall Of The Emirates, Deira City Centre, The Galleria at Sowwah square and as a concession in House of Fraser.
www.lamartina.com
About Al Khayyat Investments (AKI):
Al Khayyat Investments is a family-owned company based in UAE; AKI Retail is the retail arm of AKI operating the franchises of leading brands in Fashion & Lifestyle, Health & Beauty and Food & Beverage. AKI operates through a diversified group operation in various industries, across seven autonomous business units, each led by specialists in their fields - Retail, Healthcare, Consumer (FMCG), Contracting, Environmental Services, Automotive, and Strategic Investments. AKI continues to offer partners business solutions to match their aims, focusing on achieving and maintaining leadership market positions.
www.akigroup.com
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