March 11, 2014, Dubai, UAE: Marks & Spencer today presented its anticipated Spring / Summer'14 collection at their popular M&S café, Dubai Festival City Mall. The café was brewing with VIPs, invited guests and media who witnessed the new season's trends and styles. M&S brings forth a collection that fuses easy-to-wear appeal with flawless femininity.
The event also encapsulated the innovative products ranging from secret slimming, tummy control and two sizes smaller dresses resulting in cuts that shape the body gorgeously.
Spring'14 sees a notable shift towards sleek styling, minimal design, clean lines and soft construction epitomising this look and feel. Whites, nudes and champagne metallics provide a soft tonal backdrop while an emphasis on voluminous shaping and proportional variety infused with a feminine sensibility define the visual.
The collection offers abstract prints in bold colours and feminine textiles whilst emphasising on luxurious elements. Designers embraced a romantic sensibility for spring, showcasing a textural symphony of lace, organza and soft quilting. Think sweet, but never saccharine.
Understated elegance celebrating the finesse of contemporary design dominates the mood of the Marks & Spencer Spring 14 collection.
Ms. Mariam Chahin, Head of Marketing Marks & Spencer Al Futtaim said, “Quality, innovation and exceptional design which are now synonymous with Marks & Spencer continue to be a steering force behind the Spring 14 collection.
Luxurious fabrication, the bold and muted colour palette, vivid new prints and distinctive trends shape the new Marks & Spencer Spring 14 collection.” Ms Chahin added.
The collections will be available in Marks & Spencer's stores across GCC.
SS14 Womenswear Trends
WORLDWIDE
Worldwide is a celebration of the contemporary adventuress. Proportions are toyed with as abstract prints and bohemian layering fuse together in a graphic explosion of sleek femininity.
PRETTY THINGS
A rendezvous with romance sees textured florals, razor pleats and outerwear in sugary shades collide. Sheer layering, cut work lace and a shine of metallic define this eclectic fabrication and embody the contemporary lady-like aesthetic.
PAINT BOX
A contemporary exploration of the colour palette unites punchy primaries with the simple silhouette in an explosion of tonal diversity. Colourful leathers offset with luxe neutrals and contrasting texture epitomise the Paint Box visual.
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