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Online Lifestyle Network launches OLNTV.tv premium webTV platform that streams the most diverse video content in Arabic language
- Video library of 1,500 videos across 22 channels and 35 programs
- New branded entertainment solutions for brands and advertisers
February 27, 2014 – Dubai, UAE: Online Lifestyle Network, the online publisher behind some of the fastest-growing online portals in the region - such as Nawa3em.com, gheir.com, Raed.com and Chababs.com, announced the launch of OLN TV a premium lifestyle and entertainment platform, that streams the most diverse array of video content in Arabic language.
“We proud ourselves on developing innovative and dynamic platforms. With OLN TV, we have created a new vehicle for video content that spans the full spectrum of urban lifestyle and entertainment topics and interests, and delivers an amazing online experience for consumers, brands and advertisers alike“, said Rudolf Jabre, CEO, Online Lifestyle Network.
The strength of OLN TV lies in its ability to produce, package and distribute quality content and programming on a variety of lifestyle topics and subjects that engage, inspire and enable interactivity amongst consumers, men and women. To date, OLN TV has produced a library of over 1,500 videos, and reached over 3 million video views per month, and this is just the beginning.
“Ultimately, the vision for www.olntv.tv is to be the region's leading digital platform for lifestyle and entertainment video content in Arabic language that reaches out to the savvy, affluent urban audiences in the Middle East”, added Zoya Sakr Jabre, Group Editor in Chief, Online Lifestyle Network.
“Furthermore we're keen to showcase the versatility of the platform and a major focus for OLN TV is on helping brands and advertisers strengthen consumer relationships around content in new and exciting ways, by creating customized and interactive branded experiences which are developed around their customers' digital media content consumption habits and interests”, concluded Rudolf Jabre.
Elaborating further on the benefit to advertisers, Digital Media Services'(DMS) Managing Director, Michel Malkoun said that “OLN TV's outstanding credentials position it not only as a true Arabic content leader, in a day and age when content is king, but also offers brands the vast advantage of reaching out to audiences through totally customized, tailor made branded entertainment experiences. This adds up to some very exciting opportunities for brand exposure and audience engagement”.
From business, entrepreneurship, technology and sports; to beauty, fashion, health and motherhood; along design, luxury and travel, OLN TV features an unprecedented depth and breadth of content delivered across 22 channels and some 35 programs.
www.olntv.tv is designed to work in a web browser and is accessible on iPads, iPhone and android. Future versions in development will also enhance the online experience with advanced content personalization functionalities.
About Online Lifestyle Network
The Online Lifestyle Network (OLN) is the holistic network of Arabic digital magazines that embraces the most trending realms from Arab women empowerment to youth, lifestyle and the sprightly business sphere. This global platform is the blend of 5 unique online portals
targeting both the masculine and feminine facets of the Arab World.
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