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Mazola Mayonnaise unveils revolutionary packaging
Since time immemorial, glass jars have been the ideal packaging for Mayonnaise. But, as the world moves steadily towards sustainable future, there has been an increasing trend to pack Mayonnaise in wide-mouth jars made of plastic called polyethylene terephthalate (PET).
Naturally, the trend is led by top companies in the food spectrum and Mazola, one of the leading names in the regional food industry, is certainly among the frontrunners in this direction for its award-winning Mayonnaise.
Among other things, the PET packaging for Mazola Mayonnaise delivers significant benefits including portability and light weight, along with sustainability benefits like recyclability, reduced transportation costs and a significantly reduced carbon footprint.
Mazola mayonnaise flavors and lite made a huge splash in the food category among those who want healthier options, good ingredients and a product with less fat but keeping the same great taste, a factor that Mazola mayonnaise proudly holds and delivers. With the new packaging, Mazola now has a mayonnaise pack which is more user-friendly and consumers are drawn to the attractive and lightweight features of the PET bottle compared to traditional glass containers.
The new jars provide a fresher, newer and contemporary appeal which stands out on shelf. The primary advantage is that it reduces breakage, be it at the store level or at home.
A case of PET-packed bottles provides about a twenty-per cent weight savings in shipping compared to glass, which ultimately translates into increased savings with the new packaging. PET seemed to make sense from a weight standpoint.
“We do think PET provides a consumer advantage for Mazola Mayonnaise. The light-weight PET jars are easy to handle, comfortable to use, economical and very children-friendly given the perils of breakage with glass. Being a consumer-driven company, our decisions were driven by these factors,” says Mr. Simon Gottfried, General Manager of Basateen Foods Saudi Arabia.
He added: “The launch of the Mazola Mayonnaise in PET jars is a result of an extensive Usage and Attributes study among our consumers and target audience, who unanimously voted for the change from glass to PET. We are confident that this will pave the way for increased consumer acceptance and market leadership for Mazola Mayonnaise.”
The new packaging will soon be available at leading supermarkets and retail outlets.
About Mazola
Mazola, The World's Favorite Corn Oil since 1911 have taken their heritage of Quality, Trust, Health, and Value to other appealing food products including top quality Sunflower Oil, Frying Oil, Olive Oil, Mayonnaise, Ghee, and Margarine. Mazola products for Middle East & North African markets are manufactured at the award winning Basateen Foods Saudi Arabia factory in Yanbu Al Sinaiyah, Saudi Arabia to the highest international standards using only the best quality ingredients. To know more about their products: http://www.mazola.com.sa
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