Dubai, United Arab Emirates: Global business communications consultancy, College Group (including leading brands College Hill, The College, College Public Policy, Policy Action, Green Issues Communique, Stockheim Media and Instinctif) announces that it is today rebranding and unifying its business operations under one single brand – Instinctif Partners. This move sees all its operations – 20 wholly owned offices across 12 countries – take up the new single brand with a distinctive and refreshed new positioning. This change will take effect from today, and operationally will be rolled out throughout the whole organisation during the month of February. Commenting on the change, Richard Nichols, CEO Instinctif Partners, said: “This is a pivotal moment in our journey to becoming one of the world's most successful international business communications consultancies, and reflects the significant growth and progress we have achieved in recent years. Indeed after recording double digit revenue growth in 2013, we have just enjoyed another record year. “We recognise that in an ever-changing corporate world, the needs and concerns of our clients are also changing. We know reputations are more vulnerable and complex, traditional audiences are fragmenting, and new influential voices are multiplying in number and form. We are increasingly working across our various specialist practices and across geographies for many clients, as they seek strategic counsel from a single firm capable of interconnecting financial and corporate communications, government relations and public affairs, employee and customer engagement, and research disciplines. We now deliver this under a single brand. ““Instinctif” is a brand that we believe will work very well for us. It implies everything we are about: investing our insight, intelligence and understanding to help our clients increase their influence in a challenging world, allowing us to inform and enhance their reputations. “Our collaborative partnership model, enhanced by a single distinctive brand, will also help our clients grow and prosper by connecting our deep rooted specialist communications skills to market leading insights, creativity and digital capability. By bringing all 20 worldwide offices together as Instinctif Partners, I am confident we will be better able to serve our clients, and this reflects our ambitions to see further international growth in key global financial and business markets.” In the Middle East, College Group launched its network in June 2013 with the recruitment of an established and experienced team that has been operating out of the UAE and across the Middle Eastern region since 2008. Nicholas Lunt, Managing Partner Middle East, Instinctif Partners, added: “We believe the Instinctif offer is perfectly suited to the increasingly sophisticated needs of private and public organisations across the Middle East region. Building and enhancing corporate reputations and engaging successfully with customers and other stakeholders requires a wide range of communications and research tools. Our clients will find all they need under the umbrella of the Instinctif brand, and our services as an international business communications consultancy will become increasingly valuable for them. It's an exciting development for the communications business in our region.”
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