McDonald's in the Middle East and Africa launches FIFA World Cup TM daily prize give away, including 42 packages for two to watch live match in Brazil

• Daily competition includes millions of prizes, including an all-expense paid  trip to the 2014 FIFA World Cup TM in Brazil for the winner and a friend daily
• Big Match competition launched in 405 restaurants across the GCC 

Dubai, UAE - 14 January, 2014: As the excitement around the upcoming 2014 FIFA World Cup Brazil TM starts to gain momentum, McDonald's Middle East and Africa today announced the details of its highly-anticipated FIFA World Cup TM competition, in which millions of prizes will be up for grabs.

As the official partner and restaurant of the 2014 FIFA World Cup TM, McDonald's will be bringing all the thrill and excitement of football to millions of customers around the world.  

McDonald's in the Middle East and Africa is offering 42 lucky customers the chance to win an all-expense paid trip to watch a match live in Brazil. The Big Match competition, which launched in restaurants last Saturday, will see one winner fly to Brazil to watch a game with a friend, every day during the campaign.  

Throughout the duration of the promotion, customers who purchase any large-size extra value meal will receive a game card entitling them to win instant prizes including Coca-Cola bandanas, key rings and ice cube trays. Customers should simply register their game card code on the McDonald's Arabia website, McDonald'sArabia.com, where they will be automatically entered into a daily draw for their chance to win. 

Mr. Rafic Fakih, Managing Director & Partner of McDonald's UAE said, “As the official partner and restaurant of the FIFA World Cup TM, McDonald's is passionate about delivering the excitement of FIFA World Cup TM to its customers in the UAE

“Football fans from around the world dream of attending the 2014 FIFA World Cup TM and we are proud to be able to offer our valued customers the opportunity to experience the thrill of the game at a live match in Brazil as well as millions of other prizes.”

In addition, diners will also have the opportunity to win prizes sponsored by other official 2014 FIFA World Cup TM partners Sony and Adidas - in the Match & Win competition. Customers simply have to match the images on their game card with other selected images, for a chance to win one of thousands of prizes, including the Sony Play Station 4 (PS4), Sony PS Vita, Adidas-branded bags and caps, and a replica of the Brazuka, the official 2014 FIFA World Cup TM ball.

The daily draws will be conducted under the supervision of the local authorities to ensure complete transparency.

Promoting balanced and active lifestyles has always been a key objective for McDonald's at both a local and corporate level. McDonald's worldwide has been part of FIFA World Cup TM through their partnership program since 1994.

For more information on McDonald's regional activities for the 2014 FIFA World Cup TM, please visit McDonald'sArabia.com