Individuality Takes Centre-stage as Home Centre Announces Room Makeover Winners

• 25 Living Spaces in the Region Set to Get Personalized Transformations

Dubai-UAE: 09 December, 2013 – A room makeover is not merely about changing the furniture and fixtures in a room – it is about redefining a living space. And, if the transformed room reflects the personality of its occupants, the change can work wonders for their overall well-being. This year's edition of Home Centre Room Makeover Contest takes on the challenge of recreating rooms to articulate the individual personalities of participants.

The contest received an overwhelming response both in terms of entries as well as the final voting for winners. Judges faced the daunting challenge of whittling down the 37,000 plus submissions to a manageable 500 that factored in the personality traits of the contestants. The final 25 winning entries were chosen by a panel of in-house experts, of which 3 entries were picked by popular demand through voting that generated over 200,000 votes..

With the winners announced, the next phase of the Home Centre Room Makeover Contest will involve an aggregate spending of AED250,000 on reinventing the living spaces of eight contestants each in the UAE and Saudi Arabia, and three winners each in Oman, Qatar and Kuwait.

Each entry came with a unique story. A young fashion enthusiast, blogger and singer was looking for a room that's not only made to sleep but one that stimulates her interests; a couple, whose tastes are miles apart, wanted a solution for their bedroom and a homemaker who wants her living room to reflect her vibrant personality, after living with hand-me-downs for the past 11 years - are examples of entries received this year.

Expert stylists from Home Centre are set to redesign the rooms of the winners according to the tastes, attitudes and needs of the occupants. Each makeover will be completed in a single day. The Home Centre makeovers will be accomplished using the latest range of products, integrating contemporary trends in interior design, keeping in mind maximum utilisation of space and functionality. All elements of fine interiors, from colours and lighting to furniture and accessories will be stylised, providing the winning rooms with a fresh lease of life.

Aarti Jagtiani, General Manager, Home Centre, said: 'By changing the contest mechanics to include a simple, personality-based questionnaire the contestants had to fill in, we were able to engage more people and reach a larger cross-section of consumers in the region. The incredible response we received only reiterated the faith of our customers in our initiatives and products. Home Centre's vision has always been to transform houses into homes, and with this contest we get the opportunity to show how we breathe life into personal living spaces.'

In the three years since its inception, the popularity of the Home Centre Room Makeover Contest has grown exponentially in the region, both for the novelty of the concept and the opportunity it provides to winners to 'refresh' their lives.

As the region's leading home retailer, Home Centre specialises in offering an interesting mix of the trendy and the traditional in furniture, furnishings, home accessories, kitchen-ware and gift options.