McDonald's UAE participates in Can Collection Campaign led by Emirates Environmental Group

Dubai 5 December, 2013: McDonald's UAE is pleased to announce its participation in this year's Can Collection Campaign led by the Emirates Environmental Group (EEG). McDonald's staff joined a total of 230 representatives gathered across five locations in Dubai and successfully collected 16kg of used aluminium cans.

It is estimated that 500 million canned beverages are sold every year in the UAE. However, only 5% of these cans are sent for recycling every year compared to a global average of 63%. McDonald's UAE has been a proud advocate of green initiatives led by EEG for several years and will continue to play a significant role in encouraging the UAE community to develop the habit of proper waste management.

Commenting on the campaign, McDonald's UAE Managing Director and Partner, Mr. Rafic Fakih said “We are very committed to help EEG in its environmental initiatives and will continue to educate and encourage more people to recycle waste materials such as used aluminium cans. I would like to thank all our staff members for their participation in this great initiative.”

About Emirates Environmental Group (EEG):The Emirates Environmental Group (EEG) is a professional working group devoted to protecting the environment through the means of education, action programs and community involvement. This year, EEG celebrates its 20thAnniversary!

About McDonald's UAE:Operating since 1994, McDonald's UAE today has 118 restaurants geographically located to service customers in many areas. McDonald's UAE is committed to the quality of the products it serves at each restaurant and also maintains an active social responsibility agenda.
McDonald's UAE prides itself on being a local member of the community and has been committed to being a responsible corporate citizen since the first restaurant opened in the UAE. McDonald's vast CSR agenda includes various sports events that promote balanced active lifestyles including the Olympic Day Run – the annual race which attracts thousands of runners every year, the Olympic Champion Kids Program which offered children the chance to experience the Olympic Games live from the event in 2008 and the Player Escort Program which has been launched twice in the UAE and offers children in the Emirates a chance of a life-time experience to fly to the FIFA World Cup venue and escort football players onto the field.