Lakmé, India's biggest makeup brand, launches in Dubai

World-class beauty products to create waves in the region

Dubai, November 14: Lakmé, India's most-iconic beauty brand, has been launched in Dubai at a gala ceremony on Thursday night.
This premium beauty brand that offers color cosmetics and skincare products is available in Dubai starting November 14, at prominent beauty spaces like Lulu, Carrefour and Beauty Bay. It will available at more than 100 more outlets in the next couple of days.
It is the first foray into the international markets for the Lakme products and the company officials says the response has been highly encouraging, prompting them to look at other high potential markets in the Middle East region.
The brand will be retailing its premium product ranges including Lakmé Absolute and Lakmé 9to5. 

The gala launch was organised by NMC Group, one of the UAE's leading diversified business group, which is the marketing and distributing the Lakme products in the region.

The launch ceremony, held at Armani Hotel Dubai, was attended by Ms. Purnima Lamba, Head Innovation, Lakme, Hindustan Lever, Mr. Binay Shetty, Chief Operations Officer, NMC Healthcare, Mr. Rajneesh Varma, Head Unilever International India, and Dr. Krishnan Unni, Executive Vice President, NMC Trading.

A fashion show with models displaying various Lakme beauty products was the highlight of the show which was attended by leading beauty care trade stakeholders.

With a strong legacy of more than half a century, the brand has been launching cutting edge products in the Indian market. It has constantly evolved its products and offerings to meet the need of the contemporary woman.

Beyond launching products, the brand has always been at the forefront for defining seasonal beauty trend statements that are have been fashionably showcased at one of India's biggest fashion events Lakmé Fashion Week that takes place bi-annually in Mumbai, India.

Purnima Lamba, Head of Innovation, Lakmé, stated: “At Lakmé, we believe that our colours and concepts have been part of the Indian woman's life for generations and have influenced the way beauty has evolved. Continuing to deliver our world-class offering, it gives us immense pride to enter a dynamic market like Dubai. We are look forward to bringing our break-through products and meet the needs of the contemporary woman in Dubai”.  

The Lakmé Absolute range by Lakmé is a professional finish make-up range backed by back stage expertise and is represented by India finest actress Kareena Kapoor.

Some of the star products from this range include:

• Absolute Mattreal Skin Natural Mousse: Enhanced with a mousse to powder formula, the product hides pores, fine lines and uneven skin tone while you enjoy skin that looks natural and breathes easy. This weightless mousse comes with SPF 8 and seamlessly disappears into your skin, leaving it peachy soft.
• Absolute White Intense Skin Cover: Prolong that natural finish and enjoy full coverage all day long. This advanced water-resistant, oil-free, formulation delivers maximum coverage. Enriched with Vitamin B3 to keep skin soft and supple.  The skin cover comes with SPF 16.
• Absolute White Intense Two-Way compact: Get full coverage and a flawless finish with this dual long-wear compact with a soft focus effect. Its comes with hyaluronic acid that deeply hydrates your skin restoring its natural youth and glow, and Vitamin B3 that makes you look visibly fairer. Can be used dry as a compact and wet as a foundation
• Absolute Flutter Secrets Dramatic Eyes Mascara:  Beautiful long lashes are no longer an illusion. Multiply your lash volume with his revolutionary Curl Memory formula. The more you use it, the more curls and volume you get. Ophthalmological tested
• Absolute Kohl Ultimate: Indulge in the luxury of deep black with this 3-1 smooth water-proof kohl stick. In just one stroke it pampers your eyes with moisture as well as rich color for upto 8 hours. Enriched with moisturizing agents for added comfort. The product has also been a three times winner for the Vogue Beauty Awards
• Absolute Matte Lipsticks: Discover the finish of matte with unbelievable comfort. This rich color matte stick is enriched with Vitamin E and wheat germ oil to keep lips silky soft and smooth. It leaves your lips hydrated while giving them a matte finish

The brand also recently launched the high-performance make-up range for everyday styling – Lakmé 9to5. This range is a sure-shot way to make you stand out at the workplace.

The range includes products for daily wear with subtle shades that require no touch-ups through the day, providing an impeccably styled look and allowing a hassle-free transition from the desk to the office party. The star products from the range include:

1. Lakmé 9to5 Lip Color: The high performance color-fix formula and longwear Polymer promises a soft and smooth texture with a matte finish. The Vitamin E contents of this product condition the lips and the wheat germ oil helps in keeping them softened for hours.
2. Lakmé 9to5 Nails Colors: This new range of nail colors by Lakmé comes with a color-fix formula that is ‘chip-resistant' and survives the busiest of work days. It contains sealing shine for long-lasting wear and a perfect glide brush for smooth, hassle-free strokes.
3. Lakmé Eyeconic: Lakmé Eyeconic consists of a kajal and mascara. The Eyeconic Kajal by Lakmé is literally iconic as all you need is one sweep of kajal and it lasts for 10 hours. 

You can ccomplete your look with Eyeconic Curling Mascara that gives an intense black finish and comes equipped with a curling brush that helps give curves to your lashes.