Experts Agree: Pantene Guarantees Healthy Hair in 14 Days!

Beauty expert Joelle Mardinian is the face behind Pantene's new Hair Diaries program – an initiative that aims to educate women on the importance of using a hair care regimen to achieve healthy hair

Dubai, UAE,November 2013: Pantene has launched an unprecedented initiative – Pantene Diaries – which sees Celebrity Make-Up Artist and TV Personality Joelle Mardinian and three other top beauty experts in the region try and test four of the brand's variants across 14 days. The line-up includes the Pantene Pro-V Milky Damage Repair range, the Pantene Pro-V Smooth and Silky range, the Pantene Pro-V Anti Hair Fall range and the Pantene Pro-V Sheer Volume range.

In effect, the renowned high profile figures – comprising Mardinian as well as Fashion Editor and Blogger Tala Samman, Make-Up Artist and renowned Beauty Blogger Huda Kattan and Editor of JeddahBeauty.com Fatema Haque – were each asked to partake in Pantene's riveting Healthy Hair in 14 Days program and share their specific hair care needs with audiences across the region.

The results of their Pantene Healthy Hair in 14 Days experience were then used to produce Pantene Diaries – a seven-episode e-video series which will be featured on Pantene Arabia's YouTube channel and Facebook page from October 31st onwards.

Pantene Diaries provides in-depth insight into these beauty experts' life stories and personal hair care journey with Pantene.

“I am always getting my hair styled, colored, blow dried and pulled on so the damage to my hair was no joke: it had lost all of its protein and shine,” explained Joelle Mardinian. “I needed to get it on a healthy path because, knowing myself, I wouldn't feel beautiful again until my hair had regained its health. The solution was simple: Pantene Milky Damage Repair Collection. It has a milky lotion combined with Pro-V science which locks in moisture from root to tip to help repair damage!”

Indeed, Pantene's Healthy Hair in 14 Days program was designed to cater to a plethora of hair care needs in a mere two weeks. The regimen – featuring shampoo, conditioner and leave-in oil replacement therapy – sheds light on the benefits of a three-step solution and its ability to transform hair, slough off years of damage and return it to its youthful, healthy, strong state.

The truth is, no matter what a woman's hair texture is, simply applying shampoo and conditioner no longer suffices to ensure utmost protection and long-term results. After all, hair damage – due to external factors such as heat or AC – occurs after we step out of the shower. When our hair is wet, that is when it is the most prone to damage and breakage!

“Pantene Oil Replacement Technology was created specifically for the Middle East – to provide maximum hair protection against the sun, heat and salt water,” said Steve Shiel, a Pantene scientist. “It combines the benefits of natural oils with innovative Pro-V science for superior damage repair. More importantly, Oil Replacement Therapy contains a gel-like substance that works to reconstruct damaged areas in the hair cuticle. After applying it multiple times, the hair's natural protection against damage increases – leaving you feeling relieved and relaxed even during scorching hot summer months!”

Pantene's three-step regimen is available in six collections:

1. Pantene Pro-V Milky Damage Repair has a milky lotion combined with Pro-V science which locks in moisture from root to tip to help repair styling damage, leaving hair nourished.
2. Pantene Pro-V Sheer Volume nourishes your fine hair to its full volume potential.
3. Pantene Pro-V Smooth and Silky Collection provides intensive nourishing formula that fights styling damage, controls frizz, helps lock out humidity and leaves hair manageable.
4. Pantene Pro-V Anti Hair Fall helps to strengthen each strand from root to tip reducing hair fall due to breakage by up to 95%.
5. Pantene Pro-V Colored Hair Repair nourishes hair by adding a protective layer to shield hair against styling damage
6. Pantene Pro-V Nature Fusion helps to restructure your hair surface to prevent split ends.