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NEW SUPER PLAYBOYTHE NEW BLOCKBUSTER FRAGRANCES AND BODY CARE LINE In a world where ANYTHING can happen…and probably will, get ready for an adventure of epic proportions. From the shadows of the night rises a new kind of hero, a master of seduction. Introducing Super Playboy. With a single intoxicating spritz, the two new scents from Playboy Fragrances will turn you into the super seducer of the night. A luxurious line of Super Playboy body care products complete the transformation. YOU are Super Playboy, and normal dating rules no longer apply! Release your powers and claim the night! Now girls and guys, go forth and seduce. After all, with great powers come great attraction. Ready for some action? PRESS TO PLAY!
SUPER ADDICTIVE FRAGRANCES
SUPER POWERFUL SCENTS
For her: A fragrance with the power to make him fall at your feet… Power to attract: A bar-style blend of a margarita cocktail, energy drink and mandarin will capture his attention… super-fast! Power to make him super addicted: Exotic paradise flower, sweet freesia and the utterly mouth-watering ‘amour en cage' will get him hooked. Power to be unforgettable: Seal the deal with sensual amber, warm Massoia wood and sexy musks. Now you're in his dreams forever! That poor guy never had a chance….PRESS TO PLAY! For him: A super-seductive fragrance with the power to turn the chat-up routine into a mere formality… Power to captivate: The unexpected explosion of sparkling bergamot, juicy red apple and spicy pepper will get her attention…super-fast! Power to win her over: Amuse with clean cool lavender combined with warm cinnamon leaf and juicy lush pineapple. You're in ‘Super Playboy' mode. Power to sweep her off her feet: She won't be able to resist the indestructible cedarwood combined with powerful patchouli and sensual amber. Now she knows you're serious. She's yours! PRESS TO PLAY!
SUPER SEDUCTIVE DESIGN
A beautiful bottle slides out from the mysterious cityscape box. Spray on the fragrance and instantly unleash your hidden powers of seduction… For her: Mysterious and exclusive feeling: our sexy heroine wouldn't dream of using anything less. Hot fuchsia juice glows inside a bunny head bottle with a black and pink bow tie cap. It's ready to transform you into the super seducer of the night! The carton features a black and pink glossy cityscape carton. A sexy zipped bunny's head hints at a seduction where you call the shots. For him: An Eau de Toilette as handsome as the Super Playboy wearing it! An electric blue juice shines out from this manly squared off bottle. The carton features a black and blue electrifying cityscape, overlaid with a gleaming silver bunny head: elegant and self-assured. SUPER ATTRACTIVE BODY CARE RANGE Every Super Playboy knows that their powers of seduction also depend on a great fragranced body care routine! Taking care of your super slamming body with the best products is an important part of the preparation for a busy night…
THE SHOWER GELS
For super seducers, smelling super good and feeling super clean is essential. After all, when did you last see a playboy who wasn't looking immaculate? With Super Playboy shower gels go from merely mortal to completely irresistible! For Her, a hydrating shower cream with a delicious fragrance, that makes your skin feel soft and silky. For Him, a full body 2 in 1 shower gel + shampoo, with a mysterious woody fragrance, for hard-working and multi-tasking super seducers!
THE DEODORANTS
Who knew feeling fresh could smell this good? Super Playboy deodorants are formulated to keep even the busiest super seducers feeling ready for anything, all day long, with 24 hours of protection. The exhilarating scents have the same addictive power as the fragrances, and are a breeze to spray on all over. For Her, a sexy, feminine, dark fuchsia pack with a delicious fragrance. For Him, an electrifying dark blue pack, with a warm woody invigorating fragrance.
COMING SOON TO A SCREEN NEAR YOU
SUPER PLAYBOY ON VIDEO “You are a Playboy and you have powers of seduction. You enter a rooftop party. Here's what could happen…”
We follow the exploits of our Super Playboy hero and heroine as they use their powers for heroic feats of seduction. Skipping the boring traditional hero duties in favour of keeping the police from shutting down a wild party, or instantly moving to a paradisiac island with the sexiest guy/ girl at the bar! Saving the world can wait – Super Playboy has come to claim the night. The TV ads For Her and For Him show us that when it comes to the world of Super Playboy, things are not always as they seem… “There is only one way to know what will really happen. PRESS TO PLAY!” SUPER PLAYBOY ONLINE There's a new hero in town… YOU! In a few clicks, Super Playboy invites you to create your own personalized website I-AM-SUPERPLAYBOY.COM. Get the complete dedicated experience with mock bios, offbeat magazine stories and crazy-funny interviews, putting you and your best friends smack in the middle of the action! PRESS TO PLAY & become the seduction hero among your friends! Connect to PLAYBOY FRAGRANCES Facebook page and get ready to super play!
COMING JULY 2013… PRESS TO PLAY!
FACT SHEET
NEW SUPER PLAYBOY
FRAGRANCES AND BODY CARE LINE THERE IS A NEW SUPER SEDUCER IN TOWN… YOU!
RELEASE YOUR POWERS OF SEDUCTION AND CLAIM THE NIGHT. PRESS TO PLAY! SUPER PLAYBOY FOR HIM Top Notes: Red Apple, Bergamot, Black Pepper
Heart Notes: Cinnamon Leaf, Lavender, Pineapple
Base Notes: Cedar Wood, Patchouli, Amber Range: Eau de Toilette, After-shave, Deodorant natural spray, Deodorant body spray, Deodorant stick, Shower gel Perfumer: Jean Christophe Herault, IFF Pack Designer: - On-Counter: Worldwide release July 2013
SUPER PLAYBOY FOR HER
Top Notes: Margarita cocktail, Energy drink accord, Mandarin zest
Heart Notes: Paradise Flower, Freesia and ‘Amour en Cage'
Base Notes: Amber, Massoia wood, Musks Range: Eau de Toilette, Body mist, Deodorant natural spray Deodorant body spray, Shower gel Perfumer: Lucas Sieuzac, SYMRISE Pack Designer: - On-Counter: Worldwide release July 2013
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