Smart, sophisticated and stylish are three words that aptly describe the new Citizen Eco-Drive Super Titanium Watches. The new collection was officially launched in the Middle East yesterday by cricket superstar and CITIZEN Brand Ambassador, Kevin Pietersen, who specially flew in to Dubai to unveil the winning range According to Mr. Takahiro Miyazaki, General Manager of CITIZEN's Middle East office: “Citizen has always been in the forefront of introducing revolutionary concepts in watch making and is also responsible for making the first Titanium watch in the world back in 1970. We are proud to introduce the new Super Titanium which we call super because of its super light and super tough characteristics”. Citizen's original IP technology makes the Super Titanium watches 5 times harder and 40% lighter than stainless which gives the wearer extreme comfort and confidence. Super Titanium combines cutting edge technology with cool design which will make the wearer stand out. “I am in love with these watches; they are so light and yet so strong that I can even take them onto the cricket field”, said Petersen, who officially unveiled the collection for the media. All Super Titanium watches feature the revolutionary Eco-Drive movement which is powered by any source of light. The glass is sapphire crystal and the case is water resistant to 10 Bar.
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