Babyshop to Launch Autumn/Winter Collection to Ring in Eid Festivities

Dubai-UAE: 24 September, 2013 – Dipping temperatures and the onset of festive occasions including Eid Al Adha are reasons enough for a wardrobe update. It serves up the perfect opportunity for savvy moms to indulge their stylish side and have their kids perfectly dressed in adorable outfits for every important event – whether a festive dinner party, a day out with friends or a barbecue brunch with the family.

In anticipation of the shopping frenzy, Babyshop is set to launch its Autumn/Winter 2013 collection for children aged zero through to 16 years on 1 October 2013 across its network of 36 stores in the UAE.

‘Classic Prep' and ‘Street Smart' looks for boys and the ‘Enchanted' and ‘Autumn Haze' style for girls which headline the collection reflect top global trends in children's wear.

Classic Prep and Street Smart are themes inspired by urban landscapes with pantone colours such as burgundy, plum perfect and old-gold dominating the accents and classic shades such as blue, dark gull grey and black forming most of the staples for the collection. Key pieces include rugby striped polo shirts, hooded sweatshirts, V-neck t-shirts with contrast trims, cardigans and waistcoats paired with slim-fit denims and chinos.

For girls, Enchanted offers a feminine take on the classic military theme, teaming soft peachy pinks with washed out khakis. In an edgy dedication to the season's festive wear, styles created with chic printed patterns – including mature florals, camouflage and leopard prints - in pastel shades are embellished with rose gold trims in studs and shank buttons. The colour palette ranging from soft turquoise and blue navy to warm rose pink promise to lend a more sophisticated look.

Meanwhile, Autumn Haze offers the brighter, more fun side of autumn with colours such as fuchsia pink, burnt orange and plum in coloured tweed to light-weight knitwear and wool coats.

To help you shop for Autumn/Winter styles, here are a few tips from Elizabeth McHale, Head Buyer, Babyshop:

• In this region, the start of autumn is typically still quite warm – so it is essential to look for chic, yet light, wearable fabrics
• Festive occasion-wear is de rigueur during this long season full of events and parties – so plan for all the key occasions in the calendar year and start out with a check-list and budget (with room for a few indulgences)
• Shop for a mix of pre-styled looks and versatile pieces that can be easily paired with one another, to last your kids through the season
• Pair their clothes with accessories that children love. There's always room for a kooky watch, well-worn shoes or a kitschy charm on your kids' outfits

Babyshop's Autumn/Winter 2013 collection is spread across its in-house brands Juniors and Giggles, as well as its licensed brands such as Hello Kitty, Barbie, Lee Cooper and Maui & Sons. To lend an extra sizzle to the season's look, add in some interesting character merchandise from Disney and other popular brands at Babyshop. Prices for the collection start at AED15.

Babyshop is a leader in the niche segment of 0-16 year olds and offers an exhaustive selection of products to suit their varied needs. The company complies with the highest quality standards to ensure its products are child-safe.