iSeries by Serta launched at the Hotel Show!

A revolutionary breakthrough in innerspring mattress technology

Dubai, UAE (October 2, 2013): Dubai Furniture Manufacturing Company LLC (DFMC), a market leader in premium mattress segment in Middle East, has launched iSeries by Serta at the Hotel Show 2013, to provide cooling, pressure-relieving comfort plus exceptional individualized support for customers.

Serta has introduced iSeries as advancement of the recently launched iCollection mattresses. The iSeries mattresses are equipped with the Cool Action MicroSupportGel Technology infused with the ViscoGel Memory Foam and spring unit. The Cool Action Gel Infused Visco Foam provides advanced pressure relief. Millions of Microsupport gel bead gather in the areas of the body that need extra support and thus offer more targeted support while Serta's cool action material combined with the open cell structure of mega foam provide a cool comfortable sleep surface.

Sundar Rajan, CEO, Dubai Furniture Manufacturing Company LLC, said, “iSeries mattresses are ideal for the customers who are looking out for benefits of gel memory foam with the support of a Posture spiral innerspring. These mattresses are available with an adjustable bed base in order to deliver the optimum comfort and maintain the feel factor for a totally customizable bedroom experience.”

The customers can choose from two grades namely Chronicle and Bon Vivant which are flip free standard mattress with a height of 30cm and 32cm respectively. The ‘Bon Vivant' mattress also features Serta's patented Advance Comfort Quilt (ACQ) technology which blends in sophisticated convoluted layers of quilting to the mattress, creating specialized comfort zones to generate plush, luxurious feeling and breathability. In addition to ACQ comfort the top panel is also quilted with cool action gel infused visco foam.

The iSeries mattresses come with 10 years warranty and are available at Serta showrooms on Sheikh Zayed road. For more information please visit the showrooms or call +971 4 8853929.

About Dubai Furniture Manufacturing Company LLC (DFMC): Dubai Furniture Manufacturing Company LLC (DFMC) is a multinational company with its corporate office in Dubai, UAE and sister concern companies in the other regions namely Kuwait, Qatar, Bahrain & Oman. DFMC has recently ventured into India and also set up a full-fledged manufacturing facility near Pune, India. 

Established in 1993, DFMC was set up to manufacture and market “King Koil” branded products under license from King Koil, USA.  Over the years, DFMC has used its marketing acumen and hi-tech manufacturing facilities to establish itself as the leader in the mattress industry in the Middle East.  Later, DFMC acquired the license to manufacture and market “Serta” branded products from Serta Inc., USA, and the world's largest mattress brand.  Serta and King Koil branded products are manufactured in a state-of-the-art production facility in Dubai.