Praxis Advertising launches 2014 Chevrolet Impala

Chevrolet Impala is much more than a car. It is a cultural representation of the last six decades, since its inception in 1958. Rising above the ‘form follows function' principle to breach the barriers of style & comfort, it has emerged out as a trendsetting icon.  It's a name that stands for self-expression, panache and an aspirational lifestyle. It's befitting for such an iconic car to be associated with movies, music industry and celebrities not only in the US but worldwide. Officially, Chevrolet has been associated with the Academy Awards for a long time, Impala being the ‘star' car showcased because of its elegance. That was the cue Praxis Advertising took to conceptualize the launch of the all-new 2014 Chevrolet Impala.

With the unique Celebrity Night theme, Praxis was made responsible for the execution of the event that included strategic planning, designing of collaterals, showroom branding, setting up the stage along with light & sound, sourcing the live band and the overall co-ordination & management.

Planned two months ahead of the launch, teaser invites were sent to the customers on a vintage design, to re-iterate the legacy of the Impala. The vintage theme was soon followed up with the DM invite, e-mail invite and also harnessing the reach of facebook.

The launch of the all-new 2014 Chevrolet Impala at the Liberty Sharjah Showroom celebrated the heritage of Impala, and it's coming of age. The Oscar's frenzy was replicated across the chic Liberty showroom with relevant elements like red carpet welcome, backdrop for photo-op, exclusively sourced vintage Impala cars in immaculate condition, walk of fame, vintage posters of Impala and a feature wall that showcased the evolution of the car. Accentuating the experience was a live band crooning to Hollywood classics, AVs playing on a large projection screen, and a grand unveiling of the 2014 Chevrolet Impala amid a packed house. The response to the launch was overwhelming.

The 2014 Chevrolet Impala has evolved without changing its core design, reason why it is the first American car in 20 years to be rated the top sedan in the USA. Praxis Advertising takes pride in unveiling the new models of Impala in their finest glory, while glorifying the Impala legacy.