De'Longhi's PrimaDonna S De Luxe brings Italian perfection to Middle East

[UAE, September 22, 2013] - De'Longhi Group, the renowned Italian small domestic appliance manufacturer, has launched its new espresso machine, the PrimaDonna S Deluxe, in the Middle East for local coffee aficionados to savor. The coffee maker extends the company's prestigious line of Fully Automatic Coffee machines (bean to cup coffee machines).

The PrimaDonna S delivers an exact blend of milk and espresso to serve the perfect Cappuccino, Coffee Latte and Latte Macchiato or frothed milk at the touch of a single button. It also comes with an ingenious memory function to store details such as the amount of milk, water and ground coffee you prefer in your espresso, in addition to the temperature settings.

“With its eye-catching design and superb performance, it is no wonder that the PrimaDonna S has created quite a buzz internationally. This machine showcases the engineering savvy of Italians and their meticulous approach to the coffee making process. It is perfect for the Middle East's coffee lovers who want only the best in their beverage and desire to prepare perfect Italian Espresso in the convenience of their own homes,” said Ashraf Khairallah, Regional Marketing Director, De'Longhi Group.

PrimaDonna S Deluxe has a compact, space-saving form factor and a stylish and sleek non-fingerprint stainless steel body. Users can follow the step-by-step digital display for various one-touch functions or to save personalized coffee settings. It also features the highly practical AUTOCAPPUCCINO system that comes with a built-in carafe which has a froth density selector. Also, the milk jug can be stored in the fridge when not in use. In addition to the cup warmer and cup illumination features, it also has an auto clean function which performs an automatic washing cycle at the push of a button.

Users may also opt for the manual frothing feature to hone their coffee art skills. Milk consistency can be adjusted from liquid to foamy via a control knob. The machine's fully integrated grinder comes with 13 settings that allow you to choose your preferred consistency, coffee beans or ground coffee: the choice is yours. Its dual heating systems can be used for heating or for frothing milk. A standby function enables the machine to reduce its power consumption by up to 70 per cent.